Emami launches Navratna i-cool Talc, Shah Rukh Khan continues to endorse


image001(1)NewZNew (Chandigarh)Navratna, the Rs 700+ crorebrand manufactured and marketed by Emami Limited is set to offer the Indian summers with Navratna i-cool Talc, a unique technologically superior innovation in the cool talc space.

Powered by the Intelligent Sweat Sense Technology, the new variant of the cool talc will offer cooling effect not only during application but also release an instant burst of cooling for the second time during actual sweating when one walks outdoors in the sweltering heat. Navratna i-cool talc offers a cool feel & freshness when it is needed most.

Shah Rukh Khan, the brand endorser is going to be featured in a brand new commercial for this new variant.

Speaking on the occasion of the brand launch, Mr. Harsha V. Agarwal, Director, Emami Limited said, “Navratna Cool Talc is the leading cool talc brand in India with a market share of around 25%.  It is one of the major sub brands from the Emami kitty which has been witnessing a healthy growth.  The value added consumer market has been growing at a faster rate due to premiumisation and specificity of benefits being offered. We are confident that this unique product benefit to beat the searing heat of Indian summers will be received well by the consumers and thus help the brand to grow further. “

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The brand launch will be supported by an integrated communication strategy of ATL promotions that will soon break through print, television and POS followed by effective BTL activities.  The new commercial featuring Shah Rukh Khan will be on air from this month.

The Navratna i-cool Talc will be available in 100gm pack at Rs. 70/-.


Navratna Cool Talc portfolio consists of 6 variants like Active Deo, Mint Fresh, Sandal Breeze, Floral Breeze, Orangy Blast and the new Navratnai-cool. While Shah Rukh Khan endorses the other variants, young upcoming actor ShrutiHaasan pumps in freshness for the Orangy Blast fragrance.

The Navratna portfolio also has Navratna Oil and NavratnaXtraThanda Oil in the cool oil category, endorsed by Amitabh Bachchan and Shah Rukh Khan.