Chandigarh, October 21st, 2014: Fiat Group Automobiles India Private Limited (FGAIPL) today launched its Avventura – Contemporary Urban Vehicle (CUV), for the global market. The Avventura, with its compact size, rugged design and signature looks is a unique mixture of attributes made for an enjoyable drive inside the city and outside. The vehicle designed with iconic Italian styling is packed with modern features.
FIAT Avventura is designed keeping Indian conditions and need in mind. The car will be produced at FIAT’s Ranjangaon plant in Pune and will be initially sold in India. Avventura is a milestone product for FIAT India as it is the first Contemporary Utility Vehicle conceptualised for India and completely manufactured in India.
FIAT India has an unprecedented number of enquiries for the FIAT Avventura since it opened for bookings.
Avventura which was unveiled globally at Delhi Auto Expo earlier this year comes with features like high terrain gauges, functional roof rails, large boot and 60:40 split seats. To top it all it also has high ground clearance of 205 mm to give a smooth ride. Its Italian design, aggressive and bold character, especially the fashionable rear spare wheel makes it handy and stylish which is an apt choice for people who wish to live an active lifestyle. The car was one of the most talked about and an attention grabber at the auto expo 2014.
[blockquote author=”Speaking on the launch Mr. Nagesh Basavanhalli, President and MD, Fiat Chrysler Automobiles, India Operations said,” pull=”pullright”]“We are thrilled to launch Avventura, India’s first Contemporary Urban Vehicle (CUV), a lifestyle product which is specially designed for someone who is continuously in search of enthusiasm. The Avventura showcases FIAT’s commitment to India to produce cars designed for India and manufactured for India. As per our 3 pillar strategy, we have strengthened our dealer network, after sales service and with our unique 2014 product portfolio we aim to become one of the most favoured car companies in India.” [/blockquote]
Avventura will be available at exclusive FIAT showrooms across country. FIAT has made remote parts of the country accessible to after sales service with a hub and spoke model where a major distributor in key cities supports neighbourhood centres. FIAT has strengthened its presence in India by opening 125 exclusive dealerships in 98 cities across 24 states, which provides world class service to the customers. The company also provides a customer relationship manager to every owner of a FIAT car under its Amico program.
About Fiat Group Automobiles India Private Limited (FGAIPL)
FGAIPL is a fully owned subsidiary of Fiat Chrysler Automobiles. The company was incorporated in Mumbai, India, in March 2012 and will distribute FIAT and Jeep vehicles in the country through an independent dealer network. The company is currently selling the FIAT Punto Evo and Punto models, which are manufactured by the Tata-Fiat joint venture.
About FIAT Chrysler Automobiles
FCA designs, engineers, manufactures, distributes and sells vehicles under the Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram, SRT brands as well as luxury cars under the Ferrari and Maserati brands. FCA also operates in the components sector, through Magneti Marelli and Teksid, and in the production systems sector, through Comau and in after-sales services and products under the Mopar brand name. In addition, the Group provides retail and dealer finance, leasing and rental services in support of the car business through subsidiaries, joint ventures and commercial agreements with specialized financing services providers. FCA is an international auto group engaged in industrial activities in the automotive sector through companies located in 40 countries and has commercial relationships with customers in approximately 150 countries.