NewZNew (Chandigarh) : India’s largest PVC pipes and second largest PVC resin manufacturer Finolex Industries Ltd has been recognized as one of the top 100 brands in the A&D sector in asurvey conducted by MRSS India (Majestic MRSS Market Research). Mr. Nitin Kulkarni, President, Sales & Marketing, Finolex Industries Ltd. received the honour in a felicitation ceremonyheld at the Trident Hotel, BKC, Mumbai. A Coffee Table Book was also released on the occasion which was unveiled by Bollywood actor Aftab Shivdasani
4000+ key architects and interior designers across the country were asked to identify brands that are perceived to be the best in Class. A survey was conducted with a design sample of 2050. Of these, 300 brands spread across 17 categories were shortlisted based on popularity, quality and reputation. This list of the finest brands in the country was arrived at after polling respondents from 19 major cities in India. Subsequently, online interviews were conducted with the target group using a structured questionnaire and the rating was recorded on of a scale ranging from 1-100. The result of these was a final list of the brands shortlisted for the A&D Top 100 Brands.
The list of 100 brands covered in were from categories as diverse as Air Conditioning & Refrigeration & Elevators, Bath & Sanitation, Cables & Wires, Cement, Doors & Windows, Electrical Fittings, Furniture, Glass, Home & Office Automation, Laminates/Plywood, Lighting Controls/Electricals, Modular Kitchen, Paint, Pipes, Steel, Tiles and Walls, Roofing & Façade.
Design and quality are the founding pillars for any product more so in plumbing space. Multinational buildings have become the norm of the day and plumbing solutions also need to be realigned with the change in the architectural and planning landscape in the country. Consumers need to be sensitized on how good quality plumbing solutions help preserve water and is important in a fast depleting water resource. Finolex Industries is bridging this gap both from the consumer and the plumbing community side through consumer activations, skill development courses for plumbers, market activations etc.
“To be in the list for Top 100 brands in the architecture & construction space is a great honour for us. We as a brand have always carried pride in our products and its quality, which in turn helped us fulfil the consumer demands and lead us to be on this level” said Mr. Nitin Kulkarni, President, Sales&Marketing, Finolex Industries Ltd. He further added, “We have tried to understand the problems in a modern building and tried to devise solutions in order to effectively address the same. It is our endeavour to work in conjunction with our architects and designer friends to create a robust solution in the construction and infrastructure space. ”
MRSS is Asia’s biggest independent market research institute. It has the state of the art offices in 12 countries- India, Indonesia, Hong Kong, Taiwan, Thailand, UAE, Japan, South Korea, Singapore, Vietnam and China. It is also a member of various Research Associations such as ESOMAR and QRCA. The company is known for its technically advanced delivery centres which have large 150 seat CATI facility of worldwide calling capability.