NewZNew (Chandigarh) : Google today announced the launch of a simple and easy to use new product, ‘Google My Business’ to help Indian small medium businesses succeed online. The new product designed to work across both desktop and mobile devices (tablets and smart phones) will help small medium businesses to create and update their business info on Google Search, Maps and Google+ from one place for free in both Hindi and English. The new product makes it easier for businesses to create their online presence even when they don’t have a website and manage it from their smartphone. It will also make it easier for customers to get in touch with local businesses when they search for them online. Google will also offer free support through a toll free helpline number (18004190935) to businesses in Chandigarh, to help set up their presence online.
According to latest research conducted by Zinnov on behalf of Google, India has over 48 million small medium businesses and out of this over 8 to 10 million SMBs can immediately gain from adopting Internet technologies and grow their business by advertising online. India already has over 250 million plus Internet users and is set to overtake US in 2015 by reaching 350 million Internet users. But small medium businesses in India have been slow to adopt the Internet, out of the 48 million SMBs in India only 5 to 6 percent businesses have a website. Majority of small medium businesses in India have ignored the potential of Internet to grow and expand their horizons. The challenge has been lack of awareness on the benefits of Internet and second has been the know-how required to succeed online.
Speaking about Google’s plans to overcome the challenges in India, Suryanarayana Kodukulla, Head of SMB sales, Google India said, “India is a strategic market for Google and we are committed to invest in solutions that cater to the needs of SMBs in India. Small businesses have been key to Google’s success from the very beginning. Globally over 2 million businesses use Google’s advertising platform to find potential buyers on Internet. We have set a very ambitious plan of bringing down the barriers that inhibits SMBs in India from embracing the Internet.”
“As part of our Digitising India mission, we are introducing this new mobile based product ‘Google My Business’ that will help Indian SMBs to create and manage their Internet presence and help them to connect with potential customers online. We are also investing in extending deeper support services through a local partner network and local language call centres. In addition to this, to tackle the challenge of lack of awareness around the benefits of Internet we are partnering CII to help create awareness amongst SMBs to accelerate the adoption of Internet.” He added.
Launching the first of many initiatives with CII, Google India also announced the launch of Google SME Heroes initiative in Chandigarh, The initiative aims to showcase and celebrate local small medium businesses that have embraced the Internet to grow their business. The national campaign will shortlist 5 finalists in each major city of India, who will then be invited to the national capital for a mega SMB event where four regional and one national winner will be announced. The objective behind the campaign is to inspire small medium businesses by showcasing successful entrepreneurs who have excelled by using Internet innovatively.
Speaking about the association, Sujith Haridas, Deputy Director General, CII said, “The Micro Small Medium Enterprises (MSME) segment will play a significant role in the emergence of the Indian economy. The development of this segment is extremely critical to meet the national imperatives of financial inclusion and generation of significant levels of employment across urban, and rural areas across the country. Internet and cloud technologies can really help MSME stay competitive and compete with large national and International players. We are delighted to partner with Google to create better understanding amongst the businesses on the benefits of adopting Internet and will carry out joint initiatives to address the needs of MSME in India.”
The five finalists from Chandigarh, shortlisted by Google and CII were chosen on the basis of business model, impact of Internet on the business.
Zesty Bites : Veena Singla, Proprietor, Zesty Bites
VeenaSingla started Zesty Bites in 2004, when she returned after a long stint in Australia, and realised the dearth of good bakeries in Chandigarh. Today the bakery has become a highly celebrated and recognized brand in the city. Realising that increasingly her customers were researching online before buying cakes, she launched her website a year back and started using Google Adwords.
An online All-In-One school management software, Schoolpad.in sells comprehensive products that helps a school manage their day to day operations more efficiently and at the same time help them communicate better with parents by keeping them more informed. Being a SaaS product, online marketing was a part of their go-to strategy from day one. Today, 100% of their budget is directed towards online marketing.While initially, sales were limited, today around 25% of their existing customers come through Google AdWords.
Kapkids : Vipin Kapoor and Darpan Kapoor, Kapkids
Kapskids is the kids focussed e-commerce arm of the leading retail store Kapson. A 20 year old brand, Kapkids has recently become accessible from the comfort of home, throughwww.kapkids.in. In their 20 years in the retail industry they have brought in Levi’s Kids, Nike Action & Jordan Kids to the Indian market. The company launched their e-commerce avatar in 2013. During the initial days of their campaign, Google Adwords helped Kapkids in attracting targeted traffic to their website. The company has currently dedicated Rs. 30 lakhs to their entire campaign and intends to up it to Rs. 50 lakhs next year.
Pumpkart : KS Bhatia, Owner, Pumpkart
Pumpkart is a one-stop destination for all categories of pumps for agricultural, residential or commercial purposes. Mr. Bhatia, the founder for Pumpkartrealised that consumers often feel cheated by dealers and wholesalers, who charge exorbitant amounts for pumps. He wanted to create a platform where users could get actual prices of product and compare the rates as well. In the last six months he has seen over 2000 visitors on his website. The enquires on the website have increased and he has seen these enquires convert into sales as well. Their online campaign has helped them to go beyond Punjab and today they get 65% of their orders from South India.
Precision Machines : Vaibhav Sharma, Owner,Precision Machines
Precision Machines & Automation, designs standard and bespoke range of machines. They are recognized as an eminent manufacturer, exporter, service provider and supplier of Carton Folding Machines and a comprehensive array of Carton Gluing Machines, Hot Foil Stamping Machine, UV Curing Lamps, UV Curing Coating and Coating Machines.They started using Google AdWords in September 2012 to expand their business and build awareness about their company. Adwords has helped them improve online sales, generate new leads and increase visibility. By using keywords, inquiries are more specific so conversion ratio and profitability is high. It has also helped the company expand their reach beyond Punjab.
About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford PhD. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visitwww.google.com.