Gulf Oil and Swaraj Tractors introduces Co-branded engine oils

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NewZNew (Chandigarh) :  Gulf Oil Lubricants India Ltd (GOLIL), one of the leading & fastest growing manufacturers & marketers of lubricants in India and Swaraj Tractors ( part of the Mahindra Group), also a leading & fast-growing tractor manufacturer in India known for producing rugged, powerful and reliable tractors have now associated together  to develop & introduce a  high quality, high performance ‘long drain’ engine oil for the  bazaar tractor segment in India.

As per the agreement, Swaraj – Gulf Cobranded engine oils would be made available in retail & spare part outlets in bazaar segment across India under the brand name of Gulf XHD S Tractor.

The association is an outcome of Swaraj Tractor & Gulf Oil’s sustained joint initiative to provide  an enhanced value proposition to  a wider section of Swaraj Tractor owners  in the market through a  specially formulated superior quality of engine oils

On this occasion, Mr. Ravi Chawla, Managing Director, Gulf Oil Lubricants India Ltd. said, “Gulf Oil & Swaraj Tractors  tie-up  for the tractor segment is another major step for us  leading to jointly providing a value added lubricant solution to  Swaraj tractor owners . This is also in line with our strategy to focus on OEM tie-ups to become one of the top 3 lubricant brands in the industry.   Co-branded Engine Oils manufactured using  superior quality Group III base oils & with a robust distribution network of over 55000 retailers we are confident of ensuring enhanced customer satisfaction & widespread product availability closer to the farms.

Commenting on the partnership, Mr. Rajeev Rellan, Vice President Sales & Customer Care for Swaraj Tractors mentioned, “We are extremely pleased with this partnership as Gulf Oil is one of the leading players in the oil business and has the ability to reach to every corner of market through their vast distribution network. Mr Rellan added that Co -branding of Oil will help customers to get genuine oil at a right price thus ensuring a superior performance by SWARAJ tractors on Indian fields.