Hindware Atlantic forays into the room heating segment

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Hindware Atlantic forays into the room heating segment: Hindware Atlantic, today announced its entry into the room heater segment at the onset of the winter season with a brand-new range. With the launch, the company now offers consumers a varied range of room heaters for their homes.

Hindware Atlantic forays into the room heating segment

The newly launched products come in five variants comprising Oil-Filled radiators, Heat Convectors, Halogen Quartz, and LPG+ Electric heaters. The range is available at across stores and on e-commerce websites such as Flipkart and Amazon priced between INR 1,890 to INR 15,990.

Announcing Hindware Atlantic foray into the segment, Rakesh Kaul CEO & Whole Time Director, Somany Home Innovation Limited (SHIL), said, “Our commitment towards the needs of the customers has driven us to continuously innovate and introduce customer-centric products to address the need gaps. Our range of room heaters are designed and developed based on extensive market research and our understanding of the current market demand. We are aiming to capture a substantial market share over the next three to five years.”

As per a recent industry report, the room heater market currently is estimated worth around INR 400 crore, of which the majority is controlled by the unorganized players.

The products these players offer does not necessarily meet the requirements of the consumers, as they do not undertake any market research. This category has grown at about 10% in 2020 and the segment is poised for further growth.

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With the launch of these new range of room waters, Hindware Atlantic is confident of a positive consumer response.

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