Jaamawar Minx unveils Summer Collection themed on Flowers


NewZNew (Chandigarh) : Designer Indian Haute couture label Jaamawar Minx(JM) has reinvented itself by re-launching operations in Chandigarh with a more spacious outlet & unveiling of an all new summer collection by owner & fashion designer Rupam Grewal. The breathtaking summer collection of both occasion & bridal wear, themed on flowers & inspired by Chandigarh’s famous Rose Garden was showcased for media. An exclusive preview of Jaamawar Minx’s, bigger – all new studio which has been opened at Elante Mall, Chandigarh was also held. Rupam’s unique collection was presented by young Actresses  Deepti Tuli, a Jalandhar girl turned TV – Hindi Film Actress who will be coming in Hindi movie ‘Ananth’ as daughter of Naseeruddin Shah & Akanksha, Model-Cum-Punjabi Actress who is coming in forthcoming Punjabi flick ‘Happy Ending’.

“It will not be wrong to say that we have re-launched the Jaamawar Minx label which has been known for traditional bridal wear, by introducing a lighter line which is a mix of ethnic Indian & Western motifs. I have been inspired by summer flowers which is visible in the collection. There is a lot of floral embroidery done with chiffon fabric & i have tried to create beautiful Roses on dresses, which do stand out. There are beautiful pastel shades in my latest collection. I have played a lot with ombre shading on lehangas that give a fabulous look to these. We have gone from pink to peach, peach to orange & pink to rank pink to mention a few combinations.” Said Rupam Grewal.

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The ensemble launched has not just new lehangas for the upcoming wedding season. Though the line unveiled is exclusive in keeping with the Jaamawar Minx credo; it certainly has something for everyone. Occasion wear can be found in floor length dresses, one can match up crop tops with floral printed long skirts & complete the dress with a stole or a ‘dupatta’. ‘Kabbalah’ dresses, Swiss cotton tunics & ‘Kurtas’ are suited for office wear, Bridal gowns with Cape, front and  back open floor Length glamorous outfits with skirts, ‘Lucknowi’ suits with ‘baadla’ work & ‘sharara suits’ are also available. Beautiful pashmina scarves are there. A good number of beautiful Bridal pieces too are the highlight of the range.

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Jaamawar Minx has also introduced stylish accessories as part of its product line extension & moving into a spacious outlet. Handmade Potlis with Zardozi & Brocade work have been displayed. An elaborate range of three ‘Jutti’ brands — Needle Dust, Jutti Choo & Fizzy Goblets is on the JM shelves. As far as work on the garments is concerned one can see ‘gotta patti’, a mix of mirror & ‘zardozi’, sequence , knot work,  Appliqué work on ‘duppatas’ etc  Fabrics experimented with are georgette, silk , crepe , ‘keemkab’ etc.

Roses & Lilies are the two flowers that have been used well in developing the designer wear. With the re-launch, JM intends to provide divas looking for dresses to wear at page 3 parties, wedding functions & even to office, under one roof. “The idea was to expand beyond bridal bling so as to provide a larger audience with more options, while keeping the brand philosophy of creating exclusive contemporary pieces, using rich Indian craftsmanship, in place.” Sums up Rupam.

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