NewZNew (Chandigarh) : Loved by 380 million consumers across the country for its natural beauty promise, Godrej No.1 introduces its new germ protection soap. The Godrej No.1 Germ Protection soap is infused with the benefits of two powerful natural ingredients – neem, a natural germ fighter and coconut milk, a skin moisturiser. It extends the brand’s proposition of ‘nature’s way to beauty’ with carefully chosen natural ingredients, which make your skin germ free and naturally beautiful.
The Indian woman of today desires to be outdoors and this results in a tug of war between staying protected and looking beautiful. As a consumer, she seeks protection from dirt, grime and dust while maintaining her natural beauty. But, germ protection soaps today, apart from killing germs, tend to be harsh on the skin. Also, there is an inherent dissonance that beauty soaps cannot give germ protection and that germ protection soaps cannot be good for the skin. This problem became a sweet spot for Godrej No.1 and they came up with a unique idea for their new Germ Protection Soap.
The Godrej No.1 Germ Protection Soap packs the benefits of two powerful natural ingredients into one- Neem and Coconut Milk. Neem is a natural germ fighter and Coconut Milk is a skin moisturiser. Using nature’s goodness to be tough on germs without causing harm to the skin is the soap’s key differentiator and the TVC builds on this.
Commenting on the launch, Sunil Kataria, Business Head – India and SAARC, Godrej Consumer Products Limited (GCPL), stated, “Over the years, Godrej No.1 has believed in making the consumers experience the goodness of natural ingredients for skin care. The genesis of the new Godrej No.1 Germ Protection soap is based on consumer insights that most germicidal soaps do not offer skincare benefits and vice versa, skincare soaps lack germ protection benefits. This triggered the launch of the new Godrej No.1 Germ Protection soap, a dual benefit soap that is infused with the germ protection benefits of neem and moisturising qualities of coconut milk. The soap is specially designed to provide glowing and healthy skin by not just moisturising the skin but also shielding it from germs.”
Godrej No. 1 has launched this soap with a heart-warming TVC starring Kirron Kher and Revathi who will be seen together for the first time onscreen. The TVC portrays the bitter-sweet relationship between a north indian daadi and a south indian naani with opposing views on what soap their granddaughter should use. The conflict is resolved by the granddaughter who chooses Godrej No. 1 Germ Protection soap that offers the dual benefits of a radiant as well as germ free skin.
Present at the launch of the Godrej No. 1 Germ Protection soap were Kirron Kher and Revathi who discussed the dilemma faced by today’s women who are much more active outdoors than ever before, but at the same time seek protection from dirt, grime and dust while maintaining their natural beauty.
Commenting on the launch Revathi said, “Women across North and South are very different yet worry about the same thing – their skin. Naturally protected beautiful skin is a concern of every girl and Godrej No 1 through its new offering effectively addresses that issue. Godrej No. 1 Germ Protection Soap contains natural ingredients such as neem and coconut-milk, which have been traditionally used in skin care routines across the country from time immemorial.”
Kirron Kher added, “There is an inherent dissonance that beauty soaps cannot give germ protection and that germ protection soaps cannot be good for the skin. Godrej No. 1 is a very progressive brand, with a wide range of soaps infused with natural ingredients. The Godrej No. 1 Germ Protection soap is their new introduction which promises to provide the consumers dual benefits of skincare and germ protection.”
Godrej No. 1 Germ protection soap is available at all convenience stores and retail outlets across the country. The 125 gm pack of 3 is priced at Rs.68 while the 70 gm pack of 4 is priced at Rs. 40.