NewZNew (Chandigarh) : Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand certified used car company, today expanded its presence in North India with the inauguration of new dealership , Moments Hospitality in Dearbassi. The company now has a network of 22 dealerships in Punjab and 39th in this region comprising Punjab, Himachal and J&K.
Addressing a press conference at Hotel JW Marriott today , Dr. Nagendra Palle, MD, MFCWL said that Punjab is a strategic market for Mahindra First Choice Wheels and I am sure that our association with Moment Hospitality will help us make further inroads in the market. At Mahindra First Choice Wheels, we are witnessing a transformational change in the way we operate. Mahindra First Choice Wheels is committed to providing a unique and trusted consumer experience with a hybrid business model both with our online products and India’s dominant multi brand franchise dealer network. With a vision to create a used car ecosystem, we are enhancing and leveraging our physical and online presence and are best positioned in the auto industry to deliver a “Brick and Click” synergy interface for a unique customer experience. Our strong franchisee network also has a key role to play in our growth.”
“We already have a strong presence in the north and we are delighted to further expand our network in the region with the inauguration of this outlet. Their expertise and knowledge of the local auto market coupled with our innovative and industry first products and services will enable us to increase our customer base in the region. This is our 2nd outlet in Chandigarh Region and we look forward to expanding our strong franchisee network further,” said Mr. Tarun Nagar, National Head – Franchisee Operations , Mahindra First Choice Wheels Ltd.
“We are delighted to be associated with Mahindra First Choice Wheels which is India’s pre-eminent used car brand. The used car market in Chandigarh is growing at a rapid pace and Mahindra First Choice Wheels, with its strong value proposition of trust, credibility and exceptional service is well poised to tap into this growth. The company’s consistent focus on innovative products and services will also find favour with customers here,” said Pulkit Mahajan, Dealer principal, Moments Hospitality
Over the past seven years, Mahindra First Choice Wheels has not only emerged as India’s leading used car company but has also contributed to the creation of a used car ecosystem by bridging wholesale and retail channels while leveraging physical and online infrastructure. The company has received an excellent response from B&C category towns as well and is planning to close FY16 with 700 outlets.
MFCWL has also developed a variety of industry first products which use technology to ease used vehicle operations. The company has recently launched seven innovative products which are smart, simple, standalone tools that solve many challenges for every kind of stakeholder including Consumers, Dealers, Financiers, Leasing companies and Manufacturers.
The company’s footprint in the North currently encompasses 169 dealerships and it further plans to expand this number to 200 outlets by year end. Key focus areas include Ludhiana, Jallandhar, Chandigarh , parts of UP and Rajasthan.
From its humble beginnings in 2007 when its first franchisee outlet was established, MFCWL has achieved a dominant status in retailing of multi-brand used cars in the country. The company is driven by its mission to transform the way used cars are retailed and has made several innovations along the way.
The list of innovations include developing a unique franchisee based business model, selling certified multi-brand used cars under warranty and offering the most comprehensive warranty product available on used cars in the country, in addition to a differentiated consumer experience through launch of its ‘Highline’ stores for selling high-end multi-brand used cars.