NewZNew (Chandigarh) : People usually complain of violence in today’s Punjabi songs. They say the singers show it and promote it. But here, with ‘Thokda Reha’, the case is different. This single, which was released today, is singer Ninja’s who has earlier gained popularity with ‘Pindaan Wale Jatt Mudh Gaye’ and ‘Teri Bhabhi Hai’. This new track is a presentation of Karma Entertainment has been released on newly launched Malwa Records.
While addressing the media here, Ninja said, “My earlier tracks were performance based but this time it’s different. Along with my singing I have worked a lot on my acting too so that I could do justice to character shown in song’s video. I am playing a prisoner, a lover and a gangster at the same time.”
Ninja’s manager and owner of Karma Entertainment Umesh Yadav is expecting a lot out of this song. He said, “This kind of track is a first with our company. We have worked really hard on the video and shown that violence is anyway wrong. People who are not really comfortable with violent songs, would certainly love our concept. We’ll keep continuing the good work in coming future too.”
Rajan Kansal, Rahul Bansal and Harjasmeet Chahal, owners of Malwa Records are pretty excited with their first project ever. They all had the same line of words wherein they are committed to give social friendly entertainment to the audiences.
Rajan told that coming out with a music label has been a long time plan and we have high hopes with our first project. Nodding to the same tone, Rahul adds saying that the present day singers are looking for good platforms and we as a music company would be catering to those who have that hidden talent.
Harjasmeet is also optimistic about a long journey into this business wherein they can give a chance to the artists, entertainment to the audiences and of course profits to their enterprise.
The song released on PTC Chak De and PTC Punjabi has been composed by Gold Boy. The lyrics have been penned by Sulakhan Cheema. Parmish Verma has directed the video.