Mars announces the launch of international pet food brand ‘Eukanuba’ in India


eukanuba-logo-xsNewZNew (Chandigarh) : Mars International India Pvt. Ltd., leading pet food manufacturer and marketers of the international pet food brands Pedigree® and, Whiskas® today announced the launch of the international brand ‘Eukanuba’ in India. Mars acquired IAMS brand, as well as Eukanuba and Natura from The Procter & Gamble Company. The new additions IAMS®, EUKANUBA® and NATURA® complement the company’s robust pet care portfolio which includes renowned brands like PEDIGREE®, WHISKAS®, ROYAL CANIN®, BANFIELD® and NUTRO®.

Eukanuba enjoys 69 years of experience in scientific research in pet nutrition and manufactured pet food across 70 Countries. The brand was founded by animal nutritionist Paul Iams and established by best in class companies P&G and now Mars. Eukanuba has a wide portfolio that caters to unique pet needs for maintaining healthy activity levels, shiny radiant coat, strong lean muscles, proper functioning of the digestive tract and stronger bones and dental protection.

In case of puppies, Eukanuba helps providing High Quality nutrition for a peak physical performance and specialized formula to make puppies more trainable (DHA). Pet parents who seek serious care and pro-active health for their pets, Eukanuba offers high quality products with special ingredients at a competitive pricing.


Speaking on the occasion, Mr. PVV Srinivasa Rao, Managing Director, Mars India said, “Mars is driven by the passion for service, pet care and responsible pet ownership. We believe that pets make our world better and our vision is to make a better world for them. Eukanuba is a well established brand and is trusted by pet owners’ across the world. It has a wider portfolio in terms of variants, textures and flavours for special needs of the pets. With Eukanuba coming on board, we hope to satisfy the needs of our customers and pets around the world by offering them high quality products.”

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All the variants of Eukanuba are available in 3 sizes 1kg, 3kg and 15kg and can be purchased through specialist channels in all metros and across major cities in India.


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