Microsoft launches the Lumia 540 Dual Sim in India: big and crisp on experience

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Upgradable to Windows 10, Lumia 540 Dual SIM is a power packed smartphone offering premium features at a crossover pricing

540_DualSIM_Marketing_02 NewZNew (Chandigarh) : Microsoft Devicestoday strengthened its Lumia portfolio with the launch of its power-packed smartphone, the Microsoft Lumia 540 Dual SIM. Blending exceptional design and great imaging quality, the Lumia 540 is a stylish, mid-range smartphone that delivers high-end performance in a compact package. The device can also be upgraded to Windows 10 when the service becomes available later this year. The Microsoft Lumia 540 will be available across the countrystartingMay 18, 2015, at a best buy price of INR 10,199.

Building on Microsoft’s ambition of breaking the price barrier and offering a true Windows Phone experience and premium features across price points, the device sets a new benchmark in the mid-range segment. The Lumia 540 Dual SIM features the latest Windows Phone 8.1 innovations and boasts a 5-inch HD display and crafted design details. It helps people stay productive on-the-go with Microsoft services like Skype and Office available out-of-the-box. The device also enables better mobile experiences, such as taking wide-angle selfies that fit in more of the action, thanks to the front-facing 5 megapixel camera.  The Lumia 540 Dual SIM is the perfect device for today’s 540_DualSIM_Marketing_04youngsters as it offers multiple options for enhancing fun and productivity as part of a strong package.

Speaking at the launch, Ajey Mehta – Managing Director, Nokia India Sales Pvt Ltd (a subsidiary of Microsoft Mobile Oy)said, “We are focused on redefining the future of smart devices and continue to invest towards delivering truly compelling experiences to consumers across price points. Promising our consumers the seamless Windows Phone experience at an unbeatable price, Lumia 540 Dual SIM has been designed as the perfect smartphone for a younger audience who wants to get more done on the go and stay up to date with their social circles.With the Lumia 540 Dual SIM, we’ve made it possible to deliver a smartphone with strong design and technology credentials that is also fun to use, and incredible value for money.”

Designed for young, ambitious people looking for their first serious smartphone, Lumia 540 comes with the best hardware and software experience to help people achieve more every day-

  • Lumia 540 Dual SIM features crafted details and better mobile experiences-
  • Instantly upgrade your phone calls with the ability to turn an incoming call into a video call with the touch of a button where you can fit more into the frame, thanks to the wide-angle, 5-megapixel front-facing camera, using the pre-loaded Skype service
  • Capture even more detail with the rear-facing 8-megapixel camera with 2x zoom and LED Flash, and enjoy the resulting images on the big HD display
  • Save and sync photos, videos and Office documents securely with up to 30GB of free cloud storage with built-in OneDrive
  • Access, edit and share Word, Excel and PowerPoint documents and OneNote notebooks wherever you are, with the pre-installed Office suite
  • Connect with work and personal e-mail while on the go with built-in Microsoft Outlook
  • Enjoy favourite apps like Facebook, Twitter, WhatsApp, PayTm, Ola, Gaana and Instagram, with thousands more available from Windows Phone Store.
  • Smart Dual SIM lets you assign distinct profiles to SIM cards and ensures you never miss a call by forwarding calls to the active SIM card.
  • Running the latest Denim software update and with 1GB of RAM and 8GBof onboard memory

The India offer for Lumia 540 Dual SIM

The Lumia 540 is being introduced to Indian consumers with some exciting offers. On every purchase of the new Lumia 540, Airtel subscriberscandouble the data on their current package free for a period of 2 months.

Paytm, the online wallet will offer a cashback worth INR 1000 on recharges made via the Paytmapp (Rs. 200 off every month for 5 months). Ola offers consumers cashback of INR 800 on Ola money recharges (for Rs.200 cashback per recharge for the first four recharges of Rs.500 or higher). Lumia 540 Dual SIM users will also get a 2 months free subscription on Gaana.com with unlimited music downloads.

Tech specs summary:

  Lumia 540
Operating system Windows Phone 8.1 with Lumia Denim
Display 5” HD (1280 x 720) screen
Battery 2200 mAh battery
Processor Quad-core 200 series Qualcomm Snapdragon processor
Main camera 8.0 MP, Lumia Camera with LED Flash
Front facing camera 5MP wide angle
Memory 8GB + up to 30 GB free OneDrive, micro SD up to 128GB + 1GB RAM
RAM 1 GB RAM
Colours Cyan, Orange, White, Black