Monte Carlo signed Andre Russell as their Brand Ambassador for its sportswear brand

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Monte Carlo signed Andre Russell as their Brand Ambassador for its sportswear brand: Monte Carlo’s latest Sportswear collection Rock It has partnered with the popular West Indies cricketer, Andre Russell, as its brand ambassador.
Monte Carlo signed Andre Russell as their Brand Ambassador for its sportswear brand
The Jamaican all-rounder will now be the face of a series of multi-channel marketing and promotional activities for the brand.  
 
Rock It is one of the leading gym wear & sports clothing brands in India that offers a variety for gym t-shirts, workout vests, sports shorts, track pants, active t-shirts among others. 
 
Rishabh Oswal, Founder, Rock it, (Monte Carlo -Executive Director) is elated to announce their first celebrity collaboration. He feels that the athletic cricketer, who has a huge fan following globally, epitomizes with Rock It.  
 
“Athleisure refers to the casual and sporty clothing like sweat pants, leggings, yoga pants, and hoodies – which while are basically designed for workouts but can also present functionality, and be considered in the daily wear category.  
 
It can serve various functions; taking you from the gym to brunch to a happening party while giving out a fashionably casual vibe. Jamaica has been known for its vibrancy as it marries top-notch sports with an easy demeanor to live life. Andre Russell embodies the essence of the brand and his easy vibe is set to take the brand value a notch high,” said Rishabh Oswal.
 
Speaking about his association, Mr Russell said, “I’m very excited to be associated with such a dynamic brand. I could relate to the brand so much because it goes with my personality of being fashionable and fit at the same time. I have always believed that fashion and fitness go hand-in-hand, and growing up in Jamaica, an easy yet functional style has been ingrained within me. This association is certainly a good move towards active wear and I am excited to be a part of the progress.”