OCM Launches Sana Safinaz 2015 Silk Collection for Women


Sana Safinaz 2015 Silk Collection comprises six fresh, exciting designs to appeal Indian women who are gearing up for a prolonged festive season

NewZNew (New Delhi) : For female fashion lovers who love to experiment with ethnic designs and trends in clothing, OCM, one of India’s leading fabric manufacturers, has a brand new offering this season in a breathtaking Silk Collection from Pakistani designer house Sana Safinaz.

With an exclusive tie up with Sana Safinaz, OCM is now the famed Pakistani brand’s sole official distributor in India. The collection is available in different stores around the country with OCM Women’s logo.

Sana Safinaz 2015 Silk Collection comprises six fresh, exciting designs executed in two vibrant color-ways, with their release timed with the beginning of a long festive season in India starting with Eid, Dussehra, Diwali and the culminating with the wedding season. The designs are available in select stores across India at a price point of INR 7950/- each.

The collection suits a wide variety of purposes; one can carry it with élan at formal official meetings as well as at casual parties and gatherings.

One of the characteristic designs is the breathtakingly beautiful canary yellow kameez with a geometric trellis pattern which is fascinatingly complimented with ferozi and fuschia ethnic floral motifs. Accompanying it is an intricately patterned dupatta in fuschia stripes, ornate pallu and a ferozi border.

Another fabric design that is bound to win many a heart consists of a deep aubergine kameez offset with black stripe detailing with an amazing pink design in paisley on the hemline and sleeves. An ornately patterned dupatta available in several colors adds cherry to the cake.

Sana Safinaz, founded in 1989 by designer duo, Sana Hashwani and Safina Muneer is the renowned Pakistani fashion brand which offers amazing luxurious collections consisting of Pret-a-porter, Diffusion, Bridal couture and accessories.

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The Winter Collection will follow the Silk Collection. Upcoming collections next year include the Muzlin Collection, the Spring/Summer Lawn Collection and Eid collection amongst others.

OCM has moved onto a new charter of transformations across various areas namely, manufacturing, product development and revitalisation of the reputed OCM brand in Indian market to strengthen its business in the country and in overseas markets. The new marketing surge of the Company now encompasses women’s wear under the name OCM – Women Exclusives.


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