OK Play launches ICAT approved ‘E-RAAJA’

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NewZNew (Chandigarh) : OK Play India Ltd, a BSE listed company, leaders in the field of Roto-Moulding technology known for producing heavy duty, high density plastic products for the automotive industry since 2003,announced the launch of the E-Raaja – India’s first 100% indigenously designed, developed and manufactured, ICAT certified, plastic body, pollution free, environment friendly Green E-Rickshaws.

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Launching the E-Raaja, the next generation, environment-friendly OK Play’s Green E-Rickshaws, Mr Rajan Handa, Managing Director, OK Play India Limited said, “We are extremely happy to launch the E-Raaja at a time when India is moving towards a pollution free vehicular transport solutions.The next generation ICAT approved, OK Play E-Rickshaw, E-Raaja is India’s first 100% indigenously designed and developed, zero emission plastic body Green E-Rickshaws to be manufactured in India which meets the highest Global standards of emissions. It is the result of more than two years of in-house R&D by our dedicated research and design team,”

MADE IN INDIA

“With over 90% of Indian components unlike most other E-Rickshaws in the country which have about 95% Chinese components, makes OK PLAY’s E-Raaja, country’s only MADE IN INDIA, Plastic Body Green E-Rickshaws truly in line with our PM Shri. Narendra Modiji’s Make in India policy”, said Mr. Handa.

OK PLAY’S FORAY INTO THE AUTOMOBILE INDUSTRY

Elaborating on why OK Play chose E-Rickshaws as a segment to make a big foray in the Automobile Industry, Mr. Rajan Handa, Managing Director, OK Play India Limited,said, “The transition was natural, as, for over 2 decades now, OK Play India ltd. has been ingeniously using the Roto- Moulded plastics process and has the expertise to create world class, environment friendly automotive plastic productsthat excel in both safety, quality and durability.  Hence, the decision to choose E-Rickshaws to foray into automobile industry by launching the next generation, first ever 100% Made In India, zero pollution, most safe, Plastic Body Green E-Rickshaws was quite obvious.

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ADVANTAGE OVER METAL E-RICKSHAWS

Talking on the USP’s of the OK Play E-Rickshaws, Mr. Rajan Handa, Managing Director, OK Play India Limited said,“The plastic body” OK PLAY Green E- Rickshaws have multiple advantages over the conventional metal body E-Rickshaws. Apart from being lightweight, they are maintenance free and can be moulded in a wide range of light fast and permanent colours. The inherent quality of the plastic ensures high standard of hygiene and the mouldable design makes the E Rickshaw extremely safe and comfortable for passengers, drivers and the road users.

“OK PLAY E-Rickshaw, the E-Raaja is made from the highest quality plastic which is completely safe, ergonomically designed with smooth, rounded edges, wide and sturdy bases and easy to grip handles. They are more durable, weather-proof, easy to install and will be available in a range of vibrant colors. It has no nails, no wood and is better than other metal E-Rickshaws.

LAUNCH/MARKETING PLANS

Sharing the marketing plans Mr. Handa said “In the initial phase, OK Play will simultaneously launch their E-Rickshaws in North and South India. With a production capacity of3,00,000 E-Rickshaws per year, OK Play has existing two manufacturing units – One at Sohna (Haryana) to cater to North Indian market and the other in Ranipet (Tamil Nadu) to cater to South Indian market.”

Talking of the market size, Mr Handa said, “ By conservative estimates, there are over 10 million cycle rickshaws and 7.5 million Auto – Rickshaws in the country, which could potentially be replaced over a period of time. Thus, there is a huge market opportunity, which theoretically could run into hundreds of thousands of crores.”

Insurance Cover:

OK Play has tied-up with an Insurance Company of National Repute to provide insurance cover to all our new eRickshaws on Pan India basis.

OK Play has lined up an extensive network of garages for repairs and service of eRickshaws. Their target is to get a garage for erickshaw within 5 Kms of break-down zone so that eRickshaw owners do not pay for vehicle toeing. These Garages shall also be used for over night charging of the eRickshaws.

Mr Handa thanked the current government and specially Mr Nitin Gadkari, Union Minister for Road Transport, for bringing in place a progressive policy regime which has encouraged ‘Make in India’ initiative while promoting intelligent green transport solutions. It may be known that to promote eco-friendly E-Rickshaw, the Central government recently made changes in MV Act and considerably eased the norm for getting driver license for E-vehicles.

“I express my heartfelt appreciation to the government and in particular Mr Gadkari for providing a progressive policy regime which is good not only for the environment but also for the country,” said Mr Handa.

The light, comfortable and aesthetically designed E-Raaja would provide safe, affordable, convenient, pollution free transport solution and last-mile connectivity to the commuters, a real blessing for the transport woes in the country, especially in large metros like Delhi which are struggling with dangerous level of vehicular pollution.

With a capacity of carrying over four hundred kilograms, the ‘E-Raaja’ can easily accommodate four people in addition to the driver, making the commute economical. The eco-friendly nature and efficiency makes the battery-operated vehicles ideal for transporting commuters to their doorstep from the public transport terminals.

The air and noise pollution- free vehicles are also ideal for use as tourist vehicles near protected heritage sites. They would not only provide ease entry and exit through the narrow lanes and crowded areas, but also add an element of liveliness with their vibrant colours and striking design.

“These air and noise pollution- free Green E –Rickshaws are OK PLAY’s humble contribution towards creating a pollution free world.” Said Mr. Rajan HandaManaging Director, OK Play India Limited