OnePlus unveils the new OnePlus Open Apex Edition: Global technology brand, OnePlus, today announced the launch of the OnePlus Open Apex Edition, the newest variant of the OnePlus Open available in a brand-new colorway, Crimson Shadow.

Expanding on the uncompromising flagship experiences that saw the original OnePlus Open hailed as the ‘Foldable of the Year’ in 2023, the new OnePlus Open Apex Edition introduces unparalleled upgrades in storage, AI image editing features, security and privacy to redefine the concept of high-end, top-of-the-line smartphones with the best foldable smartphone of 2024.

“The OnePlus Open is a flagship foldable masterpiece integrating our most cutting-edge technology,” said Kinder Liu, President and COO of OnePlus. “Since its launch last year, the series has received widespread acclaim from users worldwide. Building on what made the original the best foldable smartphone of 2023 for so many people, the new OnePlus Open Apex Edition offers a more luxurious option with enhanced storage, AI image editing features, privacy, and security. As the peak of OnePlus flagship devices and the unbeatable foldable champion of 2024, the OnePlus Open Apex Edition fully embodies our “Never Settle” mantra and marks another high for OnePlus as we embark on our second decade as a company.”

Crimson Shadow: Redefining Classics with Modern Elegance

The OnePlus Open Apex Edition perfectly illustrates OnePlus’ iconic “modern elegance” design philosophy. The brand-new colorway is inspired by the classic OnePlus red tone while paying special tribute to the Hasselblad 503CW 60 Years Victor Red Edition by exquisitely blending subtle hues of luxury materials like leather to create an undeniable opulence.

The darker, almost veiled tone offers a sense of mystery and evocation, hinting at an enduring timelessness. Captivating and almost indulgent, understated yet eye-catching, the design embodies the very essence of “Never Settle” and OnePlus‘ reverence for Hasselblad’s classic masterpiece.

Adorned with an understated yet premium vegan leather back cover, the phone boasts a diamond-like pattern and vibrant orange accent on the Alert Slider, along with a dazzling light-reflective CD pattern on the camera dial encased in a stunning luxury glass dome.

The Apex Edition offers a finish befitting of the most prestigious OnePlus foldable phone to date, symbolizing the pinnacle of OnePlus flagship devices while conveying powerful and unforgettable energy to users.

“There’s a true synergy between Hasselblad and OnePlus. Seeing how OnePlus has integrated our cameras into their latest products with such innovative and picture-perfect design is like unboxing a long-awaited gift,” said Bronius Rudnickas, Global Marketing Manager at Hasselblad. “The Hasselblad 503CW 60 Years Victor Red Edition is iconic, especially with its legendary burgundy-red leather accents contrasting beautifully against the other metallic silver elements. We’re truly thrilled to witness this classic color scheme revived on the OnePlus Open Apex Edition, which showcases equally impeccable craftsmanship and intricate technology that allows you to feel the complexity and delicacy behind the scenes.”

Sharing Hasselblad’s belief in producing best-in-class products to immortalize the most iconic moments in life, the OnePlus Open Apex Edition goes beyond pushing technological boundaries to become an enduring masterpiece worthy of preservation in its own right.

Storage Upgrades for Enhanced Foldable Experiences

Elevating the impressive 16GB RAM and 256GB ROM of the original OnePlus Open to another level is 16GB of LPDDR5X RAM and a colossal 1TB of UFS 4.0 ROM on the OnePlus Open Apex Edition.

This enhanced 16GB RAM enables smoother multitasking in all situations from work to play, whether editing documents while attending meetings and making calls, or gaming while watching YouTube tutorials, reading walkthroughs on Chrome, and even browsing Reddit — all at the same time.

The industry-leading 1TB ROM meanwhile allows for the storage of a vast library of photos, videos, documents, and more, without the worry of running out of space. With one of the most advanced RAM and ROM configurations on a foldable smartphone, the OnePlus Open Apex Edition promises a luxurious, fast, and smooth foldable experience that is future-proof for years to come.

Exclusive Independent Security Chip and VIP Mode for Guaranteed Personal Security

Elevating security and privacy on the OnePlus Open Apex Edition is an independent security chip designed to strengthen the phone’s underlying security capabilities. By offering independent, physically isolated storage and exclusive protection of important files and personal information, the OnePlus Open Apex Edition secures confidential information from the ground up.

The independent security chipset has also been certified for CC EAL5+, and the NFC security chipset for CC EAL6+ and EMVCo, guaranteeing an exceptional level of security beyond all expectations.

Exclusive to the OnePlus Open Apex Edition is a brand-new, industry-first VIP mode that can be enabled via the iconic OnePlus Alert Slider. Activating the slider puts the phone in VIP mode and locks the security chip to create a completely secure and private environment where all microphones and cameras on the phone are disabled, creating a truly VIP-level of privacy and security.

Inspiring Creativity with the Latest AI

Through AI-powered image editing features like AI Eraser and AI Smart Cutout, the OnePlus Open Apex Edition is designed to deliver effortless efficiency and an enhanced photography experience that empowers users to create stunning images with ease.

With AI Eraser, capturing the perfect image has never been easier. By simply circling or swiping on an image, users can effortlessly remove unwanted elements from their photos and have them replaced with fill-in frames courtesy of advanced AI. In just one tap, AI Eraser makes it easy to quickly and smoothly eliminate people, pets, and objects, resulting in fantastic images that highlight the desired subjects in a fresh background.

Just as effortless is AI Smart Cutout, which helps users lasso objects from their images to create custom stickers or save them for their next creative photo-op. With this powerful feature, it’s easier than ever to quickly edit photos, select and customize cutout content, and share creations with a simple tap.

Enhanced subject recognition technology ensures that multiple people and objects are identified and isolated more accurately, providing a seamless editing experience that’s quick, intuitive, and fun.

Extending a Year of Monumental Milestones

Since its debut last year, the OnePlus Open has garnered immense recognition from the industry and overwhelming accolades from users alike. The phone sold out within a week in all available markets during its pre-sale period on OnePlus.com from October 19-26, 2023.

Echoing its strong public reception, the OnePlus Open has also been the recipient of numerous prestigious media accolades, including being named “Best Folding Phone of the Year” by leading UK Technology Media Pocket-lint, and winning the Premium Foldable Phone award from leading Danish technology media Lyd & Billede.

Inheriting everything that made the OnePlus Open the front runner for Phone of the Year 2023 from countless top-tier technology media, the newly launched OnePlus Open Apex Edition aims to solidify OnePlus’s position as a leader in the global foldable market through continued innovation and enriching user experience with uncompromising quality and performance.

By bringing together OnePlus’ signature Fast & Smooth user experience with the 4th Gen Hasselblad Camera for Fold, an uncompromised flat-screen with minimal crease, dual ProXDR displays, Dolby Vision™, Dolby Atmos®, a state-of-the-art 2-in-1 spatial entertainment system, a flagship Snapdragon® 8 Gen 2 Mobile Platform, 67W SUPERVOOC flash charging, and OxygenOS 14.0 with innovative Open Canvas — all in a light, compact, and portable folding form factor — the OnePlus Open Apex Edition amplifies digital adrenaline-inducing experiences to the extreme to create a new benchmark in foldable phones.

Weighing as little as 239g and measuring just 5.9mm in thickness when unfolded and 11.9mm when folded, the phone even challenges mainstream single-screen smartphones when it comes to portability.

With a 3+4 software update commitment and a host of offers, the OnePlus Open Apex Edition guarantees long-term quality alongside unparalleled experiences that go far beyond the norm.

Price, Availability & Offers

The OnePlus Open Apex Edition starts at INR 1,49,999, and will be available across OnePlus.in, Amazon.in, OnePlus Experience Stores, as well as offline partner stores such as Reliance Digital, Bajaj, Croma, Vijay Sales and more.

The OnePlus Open Apex Edition will go on open sale from August 10th, 10 AM onwards. The offers for purchase of OnePlus Open Apex Edition include the following:

• Customers can avail no cost EMI up to 12 months across leading bank cards; and Instant Bank Discount of INR 20,000 with ICICI Bank Cards.
• Customers can enjoy up to 24 months No Cost EMI upon purchase of the Apex Edition through Paper Finance across all offline channels, as well as avail exchange bonus of INR 8000.
• RCC customers can also enjoy an additional Linked Device Benefit worth INR 5000 on OnePlus.in upon purchase of the device.
• Current and new Jio post-paid users purchasing the new device can also enjoy other benefits worth INR 2,250 upon recharge.
• ICICI Bank customers purchasing the device offline can also enjoy benefits from the Easy Upgrades program along with 24 months of no-cost EMI.

Know More About OnePlus

OnePlus is a global technology company challenging conventional concepts of technology. Created around the ‘Never Settle’ mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware.

OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans. For more information, please visit oneplus.in.