Priyanka Chopra & Freida Pinto came for Girl Rising India Campaign

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NewZNew (Mumbai) : Girl Rising, a global campaign for girls’ education that uses storytelling to promote the truth about the transformative power of educating girls and to catalyze support for girls’ education and empowerment, today announced an ambitious public-private partnership. USAID has provided start-up funding for Girl Rising: ENGAGE INDIA (Empowering New Generations to Advance Girls’ Education), to bring Girl Rising to India and engage a diverse cross-section of allies to take action for girls.

Collaborating around this timely effort with original partners The Documentary Group, Intel Corporation, Vulcan Productions  and Pearson, new commitments include brand partnership from HP India and creative insights from JWT.  In the next eight weeks, Girl Rising: ENGAGE INDIA seeks to expand a network of corporate leaders in support of girls’ education

The Girl RISING: ENGAGE INDIA partnership is launching a two-year storytelling initiative with a focused goal of getting more girls to pass Class 10 and an ambition to increase secondary school completion rates for girls and reduce gender-based discrimination in India.

Commenting on the initiative, Priyanka Chopra said: “Major strides have been made toward universal primary education across India, but drastic inequalities at the secondary school level remain. If more girls are educated, all of India stands to gain.  We all stand to gain.”

“Too often, it is social and traditional ideas that are holding girls back. People just can’t imagine a different future for girls. Girl Rising changes that,” added Freida Pinto.

The Girl Rising: ENGAGE INDIA partnership is launching a two-year storytelling campaign to increase secondary school completion rates for girls and reduce gender-based discrimination in India with an ambition to get more girls to pass Class 10.  Girl Rising: ENGAGE INDIA will be activated by a new Bollywood version of the widely-acclaimed, star-studded Girl Rising feature film, reviewed by The New York Times as “one of the hottest cause documentaries in years.” The film spotlights the stories of nine unforgettable girls around the world, striving against difficult circumstance to achieve their dreams. It shows audiences what change looks like and inspires change-makers to stand up and get involved.