SCoRe Introduces a Flagship Programme in Public Relations


NewZNew (Chadigarh) : The Indian School of Communications and Reputation (SCoRe), Gurgaon is an institute dedicated to Public Relations (PR) and reputation management which is offering a unique post-graduate programme in Public Relations,with two specialisations – Political Communications and Corporate Communications.

The establishment of the school is the brainchild of communications professionals and veterans who have long felt the need for a school that offers a practice-oriented programme for graduates entering the profession and therefore it is led by a team of young and dynamic professionals including Amith Prabhu- Founding Dean andNS Rajan, Global Partner and Managing Director of Ketchum Sampark – Chief Mentor to the founding team.

Announcing the launch of the programme, Amith Prabhu,Founding Dean said, “The professional community, both in consultancies and in-house have always felt the need for high caliber talent at all levels. If the foundation is strong, good managers and great leaders emerge. As Public Relations becomes pivotal to the success of organisations it is important to have well-rounded talent”. “SCoRe hopes to offer a robust learning opportunity for students who want to build a career in communications. It also aims to become the fountain head from where organisations can hire smart talent.” he added.

SCoRe has an Advisory Board and an Academic Council comprising eminent global and Indian PR professionals who will work closely with the Founding Team to bring the best-in-class curriculum to life.

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The three-step admission process has commenced for the academic year 2016-2017 and interested candidates may visit the school’s website to fill an online application form. The entrance test will take place along with the personal interview in Gurgaon. The programme commences on August 16th2016.

The students get a job offer letter on the day of joining from the leading PR consultancies that have a placement tie-up with the institute.

Some of the leading PR firms that have tied up for placement with SCoRe includeAdfactors PR, MSLGROUP, Genesis BM, Ketchum Sampark, Golinopinion, ZenoGroup, Madison Public Relations, Kaizzen Communications, Value 360, PR Pundit, Ideosphereand Mavcomm among the others. The institute makes an exemption for deserving candidates wherethey have an option to pay the rest of the amount after they have completed the programme and it also provides scholarships for meritorious students.