- More than 40 dealers in Punjab, with 15 new dealers joining the team Sennheiser
- Opens its first Sennheiser Shop in Shop- Experience Zone in Jalandhar, Punjab
- Coming up with more Shop in shop- Experience Zones in Chandigarh, Ludhiana and Amritsar
- Expects more than 50% growth from Punjab
- Available across more than 3000 experiential touch points in the country
NewZNew (Jalandhar) : Connecting the music lovers in Punjab, Sennheiser Electronics India Private Ltd,the world’s leading German audio soutions player recently inaugurated its first Sennheiser Shop in Shop- Experience Zonein Jalandhar, Punjab. With its focus in Punjab market, Sennheiser bolstered its distribution and has more than 40 dealers with 15 new additions in the state. The company is coming up with more Shop in shop- Experience Zones in Chandigarh, Ludhiana and Amritsar in the coming months and is expecting more than 50% growth from the state with its robust distribution.
The Sennheiser audio experience will now be available at more than 3000 touchpoints across the country through a robust distribution network, giving music lovers a chance to experience Sennheiser headphones at their doorsteps.
Sennheiser, known for its cutting edge audio solutions and pristine audio experience, has been a pioneer in building headphones category in the Indian market with its great products, excellent customer service and innovation. With the expanding touchpoints across the nation and in Punjab, music lovers can now get a hands on experience of their favourite Sennheiser headphone in their city, giving the the opportunity to choose the headset suited for their needs.
On the growth strategy, Kapil Gulati, Director Consumer Segment, Sennheiser Electronics India Pvt Ltd. Said “Headphones have become an intrinsic part of everyday life of consumers, with the increased consumption of music on smartphones while on the move.Since 2007, Sennheiser is bringing best in class audio solutions for the Indians therefore evolving the headphones category at large. We at Sennheiser are looking at witnessing an accelerated double digit growth in the premium segment over the next few years with more awareness among consumers.Hence, we recognize the potential in India and are delighted to extend our immersive sound experience for Sennheiser fans across the length and breadth of the country through our partners.“
He added,“The northern region especially Punjab is one of our key markets as it contributes a substantial share to our overall revenue.The music lovers of Punjab have evolved over the years and are demanding premium audio experience. With the robust distribution strategy in Punjab and our focus in premium segment of headphones, we expect 50% growth from the state in the coming months.’’
The Sennheiser touchpoints will offer consumers a hands-on experience of the Sennheiser products that will enable consumers to choose the best products as per their needs. The new Sennheiser Shop in Shop in Jalandhar has 12 premium headphones on demo to provide the perfect sound experience for the buyers. Sennheiser will be demonstrating its complete range of headphones which are Portable Enterainment series , Lifestyle series, Wireless series, Audiophile series, PC and Gaming headsets, Smartphone headsets, Noise cancelling headphones in all its Shop in Shop-Experience Zones in Punjab.