NewZNew (Chandigarh) : Sonalika International Tractors Ltd.,the third largest tractor manufacturer of India,today announced its plans for Punjab and Haryana markets. The company is targeting 19.5% market share in Punjab and 21.5% in Haryana this year,in comparison to18.5% and 20.9% last year respectively. Sonalika ITL is No. 1 tractor player in Haryana and is aiming to become leader in Punjab as well.
Punjab and Haryana, being the most important markets for Sonalika ITL, contribute more than 18.5% to the total Sonalika ITL’s volume sold in the country. Given the huge success and popularity of its product, Sonalika ITL has increased its market share from 14% to more than 20% in the region in last 4 years. Last year, Sonalika sold more than 12,000 tractors in Punjab and Haryana region. The company recently launched DI 750III HDM tractor which has become the most successful product in 55 HP category in the region. Sonalika ITL has sold approx. 400 units of this tractor in Punjab & Haryana within 2 months of its launch. This product is considered to be the best combination of speed, power and mileage.
Further, Sonalika ITL plans to start operations at itsworld’s largest integrated tractor manufacturing plant in Hoshiarpur by 2016. The plant has a capacity to produce 2 lakhs tractors annually and is equipped with state-of-the-art technology. It would have a single production line for all variants and models. The plant is equipped with robotic painting facility for both base coat and top coat, automated guided vehicle for assembly and materials feeding, fully-automatic test rigs for hydraulic lift and transmission testing and many other first-rate features.
Mr.D.L. Rana, Director, Sales and Marketing, Sonalika International Tractors Ltd said, “In recent years, Sonalika ITL has registered excellent growth in Punjab and Haryana market.This has made us one of the fastest growing tractor manufacturing company, not only in the region but in the country.Our recently launched first HDM series tractor DI 750 III in 55 HP category and 50 HP MM Super Potato Special have been very well appreciated and accepted by farmers here.”
“Due to its customer centric approach, Sonalikatractor is clearly No.1 brand in Haryana and is eyeing to become the leading brand in Punjab as well from current No.2 position. Further, we focus on empowering our farmers by providing solutions/ products that will enhance their agricultural productivity. Each of our products are ergonomically designed to give best performance in most strenuous conditions. Going forward, we plan to remain robust with our focus in the region. We believe that our products will increase farmer’s productivity and efficiency by enabling them to earn more and save more.”
Sonalika ITL has 100 dealers in Punjab and Haryana and more than 110 extended networks so as to provide best possible services to its customers.