NewZNew (New Delhi) : With a mission to educate people on safe two wheeler riding, India’s largest selling helmet brands, Steelbird has kick started a noble campaign “RIDE WITH PRIDE-Safe Riding with ISI Helmet”. The campaign was conducted along with Raahgiri in Connaught Place, New Delhi. “RIDE WITH PRIDE-Safe Riding with ISI Helmet’ campaign initiated to motivate two wheelers riders to use ISI certified helmets and make them aware of the consequences and fatal injuries by cheap and spurious helmets.
Steelbird Helmets have associated with Delhi Traffic Police to run “RIDE WITH PRIDE” campaign in New Delhi. The idea behind of campaign is to educate Delhites about safe riding with ISI Helmets. 280 people have participated in this campaign at Raahgiri with Mr. Rishi Pal, ACP, Delhi Traffic Police and spoke about importance of wearing ISI Helmet while riding. Steelbird Helmets have distributed certificates to the volunteers for the participation.
Elaborating in details Mr. Shailendra Jain, Group Head – Sales & Marketing of Steelbird Said, “ A helmet is a small price to pay compared to the cost a head injury could entail. A genuine ISI helmet can save the life of a two-wheeler rider in case of accident, provided it is of standard quality. “Once you ride with a ISI helmet on, it not only saves your life but also increases your confidence level. There should also be awareness created among the general public about choosing branded ISI helmets”
Mr. Rishi Pal ACP-Traffic Police (Delhi) said, safety of our head is the most important and hence, wearing an ISI helmet is necessary while riding a bike.