Swaraj unveils new range of tractors to address core & emerging needs of Indian Agriculture: Swaraj Tractors, a rapidly growing brand in the country and a part of Mahindra Group, today introduced the new range of tractors in 40 to 50 HP category.
Celebrated for its pivotal role in the Green Revolution and for pioneering India’s first indigenous tractor, the new range of tractors from Swaraj epitomizes its steadfast dedication to advancing India’s agricultural mechanization and addressing the evolving needs of Indian farmers.
Poised to bolster the competitiveness of Swaraj’s product portfolio, the new range has been launched within India’s rapidly expanding and dominant 40-50 HP tractor segment.
With an unwavering commitment to empower farmers and boost agricultural productivity, this range sets new performance standards in this fast-growing segment. The new tractors seamlessly blend power, reliability, and style to conquer even the most challenging conditions with the latest features and technology.
Designed to handle heavy and modern implements with ease, the new range redefines agricultural operations, effortlessly meeting the demands of modern-day agriculture, delivering exceptional power and increased productivity in both existing and emerging applications.
Hemant Sikka, President – Farm Equipment Sector, M&M Ltd., commented, “Swaraj brand’s resonance in the hearts of Indian farmers is a source of immense pride. Through this new Tractor range, we’re offering latest features and technology to elevate mechanization in Indian agriculture and empower farmers to achieve higher yields and reduce effort, fostering growth and prosperity.”
Harish Chavan, CEO – Swaraj Division, M&M Ltd., expressed excitement about the introduction of new tractors, stating, “With this new tractor range, we’re steering the brand into the future, by enhancing its core of Power, Reliability and making it ready for future agriculture mechanisation needs. Beyond performance, this new range emphasizes comfort, versatility for emerging applications and broader customer appeal with its contemporary but authentic styling.”
Through this new range, Swaraj has infused modern aesthetics, integrated contemporary design elements, and preserved its brand’s authentic timeless design, ushering in a sense of modernity and in a new era for the brand.
Furthermore, to enhance the brands appeal to a wider customer base, Swaraj has also roped in its own satisfied customer and legendary cricketer MS Dhoni to endorse the brand, featuring in its new marketing campaign. The new campaign highlights the superior features of the latest range and underscores the enduring loyalty of Swaraj’s customer base.
