The Rise of Celebrity Podcast: Why Everyone’s Tuning In?: From the 1920’s when the movie stars dominated the silver screen to today’s celebrity culture of the rise of superstars through podcasts on various social media platforms the celebrity lifestyle has evolved drastically.
In today’s digital world Podcasts have become the latest medium for the stars to connect to their audience. The advent of social media platforms gave rise to a new generation of stars, with millions of episodes available everywhere easily, there is no shortage of content to choose from.
From experienced actors and singers to internet influencers and sportsperson celebrities across each and every industry are embracing this platform to connect with their fans on a profound level. This change represents a crucial moment in the development of the rise of celebrity podcasts as a medium.
While understanding the present circumstance, it’s essential you recall the rise of celebrity over the years. While today’s superstars are highly active on Instagram and Twitter including various other social media platforms this type of widespread public engagement wasn’t always around.
In the early days, superstars were admired for their on screen performances, but they did not have direct interactions with audiences. With growing numbers of social media platforms stars can easily communicate and interact with their fans which has taken the bollywood stardom to a whole new level of admiration.
Now the question arises , what exactly is driving the surge in these podcasts and why are so many people diving into it?
Well, there are many answers with specific reasons to this question.
First reason being that celebrity podcasts provide authenticity to the listeners and viewers because obviously, you don’t have to keep assuming whether the news you heard or read was a rumour or the truth, because the superstar’s themselves are telling the entire thing.
Many shows publish candid conversations (usually including slip-ups) which gives the fans a sense of refreshment as they are used to view the polished versions of their idols.
Other than this, many platforms like youtube and Netflix provide recorded versions of podcasts and interviews which is much better than just reading an interview or seeing them in a staged setting.
Moreover, the evolution of celebrity culture in Bollywood has always revolved around storytelling. From the enchantment and charisma of the 90’s to today’s candidness and transparency of influencers and celebrities, the audience always loves to hear the stories behind the fame be it off set or about the personal lives of their idols.
Generally the audiences crave for long-term storytelling in a conversational tone which has been gradually fulfilled by Podcasts.
The rise of podcasts has spread a direct channel between celebrities and listeners, which usually provides insights, stories and interviews that could not be fulfilled by the traditional media as of now.
Podcasts like The Ranvir Show, No Filter Neha and What the Hell Navya have embraced this trend by combining celebrity interviews with latest entertainment news making it useful for Bollywood Fans.
As the celebrity culture continues to flourish in India, these podcasts provide a unique platform for stars to share their stories in an authentic way, and it’s quite easy to realise why everyone is tuning in.
( Content Creator – Gaurika Sharma )
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