Top 5 Viral Songs on Instagram Reels in 2025: In the ever-evolving world of social media, Instagram Reels has become one of the most influential platforms for music discovery and promotion.

Every day, new songs go viral thanks to their catchy hooks, relatable lyrics, or energetic dance beats. What starts as a background track in a single video often snowballs into a full-blown trend, with millions of users hopping on board.

In 2025, several songs have taken the Instagram Reels world by storm. Whether it’s emotional storytelling, high-energy dance routines, or creative transitions, these tracks have inspired content creators across genres and continents. Here’s a look at the top 5 viral songs that are dominating Instagram Reels this year.

1. Birds of a Feather – Billie Eilish

Billie Eilish has once again captured the internet’s attention with her melancholic yet beautifully haunting track “Birds of a Feather.” This song has resonated deeply with creators looking to add emotional depth to their content.

From nostalgic montages and travel diaries to introspective mood Reels, “Birds of a Feather” lends itself perfectly to personal and poetic expression.

Its dreamy piano notes paired with Billie’s soft vocals evoke a sense of vulnerability and connection. The lyrics, reflecting on companionship and loyalty, have found their way into countless love stories, best friend edits, and even pet tribute videos.

The song’s emotional undertone creates the perfect atmosphere for storytelling, which is why it’s being used by creators of all ages and niches.

2. Die With a Smile – Lady Gaga & Bruno Mars

One of the biggest musical collaborations of the year, “Die With a Smile” by Lady Gaga and Bruno Mars, has gone viral not only because of its powerhouse duo but also due to its rich blend of retro pop, funk, and soul.

The track oozes charisma, and its upbeat rhythm instantly lifts your mood, making it an ideal pick for lifestyle and fashion Reels.

Content creators have embraced the song for everything from “get ready with me” videos to coffee runs, couple goals montages, and birthday surprises. The lyrics speak of living life fully and joyfully, a message that perfectly aligns with the motivational, positive vibe that dominates much of Instagram’s short-form content.

The hook step from the music video has also sparked a viral dance challenge, with influencers and celebrities jumping on the trend to show off their moves.

3. Sapphire – Ed Sheeran (feat. Shah Rukh Khan & Arijit Singh)

When Ed Sheeran visited India earlier this year and shared clips with Bollywood icon Shah Rukh Khan and singer Arijit Singh, fans were already intrigued. But when it was confirmed that they were working on a collaborative track titled “Sapphire,” excitement went through the roof. Now, with the song finally released, it’s everywhere on Instagram.

“Sapphire” is a cross-cultural masterpiece. It combines Ed Sheeran’s signature acoustic style with Shah Rukh Khan’s timeless charm and Arijit Singh’s soulful voice. The result is a heartfelt ballad with a fusion of Western and Indian elements, and it’s being used in everything from romantic Reels and proposal videos to slow-mo transitions and fan edits.

Its unique international collaboration gives the song a novelty that creators love to showcase. Moreover, the lyrical themes of longing and connection make it the perfect background for emotional and cinematic Reels.

4. Tauba Tauba – Karan Aujla

Punjabi music continues to dominate Instagram trends, and “Tauba Tauba” by Karan Aujla is a prime example of that dominance. Featured in a popular film, the song gained immediate traction for its infectious beat, slick production, and bold lyrics. But what really made it viral was the signature dance step performed by the artist and actor Vicky Kaushal, which quickly turned into a challenge on Reels.

From college students in campus corridors to influencers in their living rooms, everyone tried the “Tauba Tauba” hook step. The track has an energetic and rebellious vibe, making it perfect for bold fashion transitions, dance covers, attitude-filled montages, and even fitness Reels.

Its high replay value and strong Punjabi flavor have helped it reach audiences well beyond India, with creators in the UK, Canada, and Australia also joining in on the trend.

5. Kaavaalaa – Anirudh Ravichander & Shilpa Rao

“Kaavaalaa” has become a musical sensation not just because of its catchy beat but also because of the iconic dance performed by Tamannaah Bhatia in its original video. The fast-paced rhythm and quirky moves inspired countless Reels, dance duets, and remakes in every corner of Instagram.

What makes this song so popular is its combination of traditional South Indian musical elements with modern beats. It offers a perfect tempo for Reels that involve fun transitions, festive looks, or anything that requires a burst of energy. It’s not uncommon to scroll through Reels and find creators from completely different backgrounds – dancers, chefs, makeup artists – all using the same track in creative ways.

Moreover, the challenge around mimicking the “Kaavaalaa” hook step added to its virality. Influencers, actors, and even kids joined the fun, helping the song cross millions of video uses in record time

The Power of Reels in Music Virality

Instagram Reels is no longer just a tool for fun videos – it’s one of the most powerful music discovery platforms today. A song going viral on Reels can skyrocket its popularity overnight, propelling even lesser-known artists into the spotlight. For established names like Billie Eilish, Ed Sheeran, and Bruno Mars, it acts as a reaffirmation of their global appeal and versatility.

From emotional ballads to dance bangers, every song on this list showcases the incredible diversity of what can go viral. It’s not just about catchy beats anymore – it’s about what feels authentic, relatable, and creative.

The top viral songs on Instagram Reels in 2025 reveal more than just music trends – they reflect what people feel, enjoy, and want to share with the world. These tracks have become the heartbeat of the platform, helping millions tell their stories in just a few seconds. Whether you’re a creator, viewer, or just a music lover, there’s no denying the magic that happens when the right song meets the right moment.

As we move deeper into the year, we can only expect more music to rise through this digital stage. Until then, let these top 5 viral hits keep your Reels fresh, fun, and full of rhythm.