NewZNew (Chandigarh) : TVS TYRES, one of the largest manufacturers & exporters of Two & Three wheeler tyres and Off-Road Tyres in India, today announced its association with Delhi WaveRiders, one of the premier teams in the Hockey India League.
Post the launch of new identity, TVS TYRES has associated with sporting events like Pro Kabaddi League, and Cricket All Stars Series etc. and this latest association of TVS Tyres with Delhi WaveRiders is the brand’s ongoing engagement with sporting events to enhance brand visibility. Through such associations, the brand wants to encourage sporting talent such as Hockey India League and strengthen brand recall.
TVS Tyres will be the official tyre partner for Delhi WaveRiders throughout the season. The league commences from 18th January 2016. Delhi WaveRiders will be facing Jaypee Punjab Warriors in their opening match on 20th January 2016.
Commenting on the association Mr. Vijayaraghavan P, Director, TVS Srichakra Ltd, said “With this association, we are enhancing our brand presence with various sporting events. Hockey India League is a prestigious event and has made a significant place for itself on a large scale. As a tyre brand, we are looking to take forward this new association and to be part of different sporting endeavors to reach out to wider section of audience.”