TVS TYRES, one of India’s largest manufacturers & exporters of Two & Three wheeler tyres and Off-Highway Tyres announced today the launch of‘#Heavytested’ advertising campaign. The campaign underlines TVS TYRES’s assurance on Lifetime Warranty to their customers.
The campaign builds upon ‘Durability’ and further strengthens it by highlighting the rigorous testing that each tyre undergoes. The ‘#Heavytested’ set of films showcases how tyres are tested to ensure highest quality standard. Each film brings to focus, the hard and rugged testing conditions the products go through.
The TV campaign is live with a set of 3 commercials in different languages on major television channels across India. Lead media for this campaign are TV, Outdoor and Digital media.
Commenting on the new TVC launch P Vijayaraghavan, Director, TVS Srichakra Ltd, said, “Our communication this time has taken a fresh approach wherein we are highlighting our products’ high quality standards. Through the advertising campaign, we want to take our customer connect to the next level and appeal to a wider audience.”
|Campaign elements: TVC, Outdoor & Digital
Creative Agency: Rediffusion Y&R Chennai
Working title of film: #Heavytesed campaign
Duration: 30 seconds+edits
Campaign breaks as of: 21 July