NewZNew (Chandigarh) : Vedanta, a global diversified natural resources group of companies, today, unveiled its new logo. The new logo will strategically position Vedanta’s consistent commitment towards the growth of its low cost operations, leverage technology to deliver innovation and superior value to its shareholders.
The logo refresh comes after ‘Sesa Sterlite Limited’ was renamed to ‘Vedanta Limited’, a significant milestone that promises a united and aligned identity and reflects Vedanta’s journey to strengthen the linkage between our global business, communities and stakeholders. The logo is an outcome of a co-creation exercise with internal stakeholders across geographies and group companies.
“In continuation of having a unified brand proposition, this logo refresh symbolizes Vedanta’s un-waivered commitment towards creating greater value for our domestic and global stakeholders, as a diversified natural resources group of companies,” said Tom Albanese, CEO, Vedanta.
The rich heritage of Vedanta’s brand proposition is further augmented with this logo refresh, for inclusive and integrated communications to be seen as a unified global diversified natural resources group of companies. The refreshed logo signifies Vedanta’s approach to the triple bottom line that focuses on People, Planet and Prosperity and symbolizes distinct virtues of Vedanta’s professionalism, sustainability, ethics and integrity.
The logo will be adapted by all the divisions/group companies along with their respective logos and this move will help align with the company’s goal of being a unifying brand across its Indian and global operations.