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Verka Milk prices up by 1 Rupee
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NewZNew (Chandigarh) : Verka the flagship brand of Punjab state owned cooperative MILKFED has decided to hike the prices of all milk variants by Rs. 1 per pouch with effect from 2nd August. The hike in the price is due to the increase in the procurement cost of milk that is increasing w.e.f 1st August.  The increase in the input cost of farmers has resulted into the consequent increase of cost of milk procurement. The last revision was done in 2010 and the increase is very low as compared to rate of inflation that has been 8-9% per annum.

In the quest of bringing the superior quality products, Verka always sources milk directly from the farmers. Since there is a considerable increase in cost of all the parameters, resulting in higher input expenditure. The farmers tend to sell the milk on a higher price. Verka will continue to provide best quality products to its customers at remunerative prices.

 “Verka has always believed in bringing the best quality products for the consumer. We have decided on the price hike as the procurement cost of milk has increased in many folds. Hence the increase in price is inevitable in order to bring the pure and quality product for our consumers” said Mr. Manjit Brar, Managing Director, MILKFED

Verka is the most loved and trusted dairy brand of Punjab selling 9.45 lac liters of milk on an average per day in 2014-15. Following the proposed increase in price Verka milk , Standard Milk,  Toned Milk and Double toned Milk will be available for Rs 24, Rs 22, Rs. 20 and Rs 18 per pouch respectively.

CP Singh
CP Singhhttp://www.cpgrafix.in
I am a Graphic Designer and my company is named as CP Grafix, it is a professional, creative, graphic designing, printing and advertisement Company, it’s established since last 12 years.

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