This Sunday, 12 October at 8 PM, the biggest entertaining Jodi of the Year –
superstar Akshay Kumar and the gorgeous leading lady Tamannah Bhatia–
come to your TV screens!
Zee Cinema, the Hindi movie channel known for its passion to showcase the best of Bollywood movies, is all set to premiere the mega-hit comedy movie ‘Entertainment’. With a stellar star cast comprising of Akshay Kumar, Tamannah Bhatia, Sonu Sood and comic icons like Johnny Lever, Prakash Raj and Krushna Abhishek, the movie is a comedy fiasco driven by none other than a dog, a golden retriever, named Entertainment.
Zee Cinema is not only premiering the movie to its viewers in India but is also extensively reaching out to a larger audience base across the world through its differentiated and aggressive 360 degree marketing campaign. Through a high-buzz print, DTH, digital and radio plan, the channel will be interacting with viewers and listeners by airing the movie promos across 1200 movie screens in the Hindi Speaking Markets (HSM) markets alone to connect to a massive fan base. The television campaign has been activated across national and regional channels in India, including diverse genres such as Kids, Music, News and Youth entertainment. Also, travellers going for business or holidays by air will also catch a glimpse of the movie promos on their in-flight screens in 168 aircrafts of our national carrier, Air India.
[blockquote author=”Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL stated,” pull=”pullleft”]“Staying true to our brand promise, Zee Cinema will, once again, give its viewers a chance to watch blockbusters first on television after its theatrical release. The festive season calls for movies that families can watch together and there couldn’t be as seamless a fit as premiering Entertainment – it’s fresh, funny and entertaining. The marketing campaign chalked out also focuses on driving consumer engagement and recall to the premiere. It will all lead up to a memorable viewing experience.”[/blockquote]
Akhil (Akshay Kumar) falls in love with Saakshi (Tamannah Bhatia) and they want to get married but her father will allow it only if he is wealthy. Akhil desperately starts looking for a solution to earn big bucks and discovers that he is adopted and that his real father is a billionaire in Bangkok. But, on reaching Bangkok he gets to know that his father is dead, leaving his property worth 3000 crore and money to his dog ‘Entertainment’. All hell breaks loose when Akhil and his father’s cousins – Karan (Prakash Raj) and Arjun (Sonu Sood) who escape jail are all vying the property with plans of their own resulting in a comic turn of events.
So tune-in to Entertainment to catch all the fun and excitement on Sunday, October 12th at 8pm only on Zee Cinema
