Woodland draws aggressive plans to strengthen its footprint in Outdoor Gears


Launches Techno-Jackets this season to ensure safety for each kind of winter

NewZNew (Chandigarh) :

[dropcap]D[/dropcap]uring his visit to review business in Chandigarh, Mr. Harkirat Singh, Managing Director, Woodland shared his business plans for the upcoming year. With a strong presence across all key metros, mini metros and Tier II cities, Woodland – the leading outdoor adventure gear brand is planning to take their business to the next level. To further strengthen brand availability, Woodland has planned to venture into franchisee model to tap Tier III and Tier IV cities and to open stand-alone stores in international markets like China, Hong Kong, South Africa, Russia, Italy, etc; Woodland is looking to ‘EXPLORE MORE’ in both domestic and international markets.

Known for being the apt fit for the outdoor wanderers, Woodland has always focused on developing and offering the best of the technologies ensuring safety & requirements of the explorers. Inspired by Technology and Innovation, Woodland – the leading outdoor adventure brand, today launched its latest Technology enhanced collection for these winters. The need for such a variety is inspired by an in-depth understanding of varying weather conditions spread in various pockets of the country that observe different kinds of winter weatherdue to its varied flora & fauna: a few regions like Kashmir &Ladakh see snowfall winter whereas a few like Tamil Nadu & Kerala have wet winter and the rest like Uttar Pradesh and Rajasthan are prone to dry winters. The limited-edition line of these jackets have varying technologies like ‘Infralite’, ‘Heat Lock’ and ‘Storm Breaker’ to suit different winter situation.

[blockquote author=”On this occasion Mr. Harkirat Singh, Managing Director, Aero Club said, ” pull=”pullright”]“Launching this Techno-Jacket range will give us an opportunity to address the need for region wise winter clothing requirements. From jackets to sweatshirts, technologically advanced shoes to water resistant ones, we have a plethora of patented technology from the house of Aero Club and this collection will be the next big thing which will add value to our patented product category. At Woodland, we constantly aim at providing our consumers with the best customer experience by developing products with unique technology & innovative ideas. With more and more inclination towards outdoor, we expect crossing our own benchmark.”[/blockquote]

Talking about the business plans of Woodland, he further added, “We have a strong presence through a company-owned, company-run exclusive chain of over 500 retail stores that we have reaped during the last two decades of our operations in India but now is time to partner series players who can help us expand this further in their territories. Idea is to offer the best product and ensure its reach through their expert understanding of the market. We are also looking at expanding our International footprint; recently took store count in Hong Kong to 7 with plans to expand further into the Chinese market. Clocking a turn-over of 1,000 crores for 13-14, gives us all the energies to aim higher targets of over 1,300 crores this year; something that is achievable following our consistent growth rate of 25-30 % Y-O-Y.”

With Active Insulation being its USP, INFRALITEjackets include:

  • a thin loft insulation made up of micro fibres with excellent compatibility and softness
  • the lightweight  insulation is provided by core fibers that are engineered and constructed to add appropriate levels of comfort without adding weight.

It offers a wide range of products engineered to match the silhouette needs and performance demands based on the temperature, level of activity, and tolerance to cold, delivering superior degree of warmth, flexibility, softnessand exceptional durability. They are best suited for wet winters.

For cold and dry winter, the lightweightHEAT LOCK Jacket is highly durable and an active fit for outdoor sports. The Heat Lock technology has two variations, one is the Foil and other is the Fleece.

  • HEAT LOCK Foil is made up of a silver dots coated fabric. These silver dots not only regulate the body temperature but also boost up the retained body heat by 20% and dissipate excess body heat generated.
  • HEAT LOCK Fleece is made up of micro fibers forming air chambers. These air chambers act as air pockets that trap air and prevent loss of body heat.It provides excellent heat insulation without weight.This fabric doesn’t pills or forms unpleasant fiber nodules

STORM BREAKERMulti-functions-Windproof, water resistant,breathable and cold resistant provides protection against severe dry winter conditions. Made up of highly concentrated woven fabric, this multilayered jacket consists of:

  • Top layer made of water based PU
  • Middle layer consists of a membrane with a continuous micro porous structure. It provides breathable wind protection keeping the chilly wind away from entering
  • Inner lining comprises of fleece that provides excellent heat insulation

These limited edition Woodland Techno-Jackets are available at select Woodland exclusive.Do check out the new collection at Woodland stores before the winter chillknocks your door!

About Woodland: Founded in Quebec, Canada, over twenty five years ago, Woodland has grown to be recognized internationally as one of the world’s leading manufacturers of extreme weather outdoor gear and outer wear. With presence in more than 40 countries globally, Woodland offers an extensive line of footwear, performance apparel and outdoor gear.


Please enter your comment!
Please enter your name here