ZERODHA Announces Zero Brokerage Fee

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Launches India’s First Regional Trading Platform KITE in Punjabi

NewZNew (Chandigarh) : ZERODHA, India’s leading online brokerage firm, today announced ZERO brokerage on all equity investments. There will be no upfront fees, no minimum volume, no special terms and conditions, no clauses, no strings attached. It also announced the launch of its web based trading portal KITE in Punjabi language.

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KITE is a minimalistic web based trading platform that adapts to mobiles and tablet. It also offers everything a traditional platform does, and a lot more, through a very minimalistic interface. The interface is so simple and self explanatory, anyone with basic knowledge can login and start trading without training.

The awareness for stock market participation in India is very low and to attract the 65% of Indian population who are below 35 years of age, ZERODHA has taken significant initiatives including ZERO brokerage and KITE in Punjabi.

Speaking more on this significant development, Nithin Kamath, Founder & CEO – ZERODHA said, “The investment culture has to be nurtured, and we intend to do this not just by offering a zero brokerage investing platform, but an extremely easy user experience with KITE Punjabi. Our plan is to reach out to the next 5 million participants who are currently not investing and show them how stock market can create wealth if invested for long term.”

KITE is integrated with an advanced behavioural analytics and visualization platform, called Quant, which helps traders understand their trading behaviour to make informed investment decisions. KITE search across 70,000+ stocks and instruments across multiple exchanges instantly.

Adding more on the development, Anil Madalla, Associate Vice President, Sales – ZERODHA, said, “This is a huge step forward for traders from Punjab. With a trading platform in Punjabi, language is no longer a barrier for the trading/investing community. We are certain that Kite’s superior technology wrapped up and presented in a local language will not only ensure seamless access to markets, but also make the whole trading experience enjoyable”.

KITE also provide live streaming prices for all the instruments and buy sell with just two clicks, or completely using keyboard shortcuts. It has advanced technical analysis charting (99 indicators) and 5 years of free historical data for all stocks.

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Apart from Punjabi, KITE is now available in Kannada, Malayalam and plan is to make it available in other major Indian languages in months to come.

Link to KITE: https://kite.zerodha.com/

ZERODHA is an award winning online discount brokerage firm designed to allow active traders to buy and sell financial instruments such as stocks, futures and options, currencies and commodities under a never seen before brokerage-free model in order to deliver the maximum value and benefits to its clients. Technology driven, ZERODHA currently offers advanced trading platforms like Pi and KITE, intuitive reporting tools like Q and Quant. ZERODHA is also creating a strong online education infrastructure for its clients to interact and learn about stock markets, the initiative called ‘ZERODHA VARSITY’ is already popular within the trading and investing community.

ZERODHA is the first broking firm in India to go completely ZERO and has been instrumental in introducing the concept of ‘discount broking’ in India.

www.zerodha.com