- The company launches La Americana brand in Delhi, plans outlets in Punjab, Haryana, Jammu & Kashmir and Himachal
- The burgers are prepared with in-house fresh buns which are supplied to each outlet at early morning everyday
Country’s leading bread and biscuits maker Bonn Group is foraying into fast food restaurants business with the launch of its La Americana brand of burger outlet chain. The Ludhiana-based company has just opened burger outlets in Delhi and plans to expand the chain across many states in the next 12-18 months.
The market for fast food business in India is currently pegged at around Rs 8,000 crore and growing at a sizzling pace of 30 percent CAGR.
“The outlets we have started in Delhi are getting very good response from the people as the taste of the burgers is very different. We will replicate the success of these outlets in others. We are confident people will love our American style burgers in other cities too. The thrust is one healthy eating and we have only fresh buns being served in the outlets,” said Amrinder Singh, Director, Bonn Group of Industries.
The outlets will also offer different types of vegetarian and non-vegetarian wraps, mojitos, iced teas, shakes and fries.
Commenting on the need to get into fast food business by the Ludhiana-based company, Amrinder Singh said, “The market for fast food is growing at a very fast in India and since we are already recognized for the best of the breads and buns, we can use our long legacy in a related new business where we use our own buns for fresh burgers. The response we have got from our outlets in Delhi proves our entry into this business is right and going to be very exciting. What we are also doing with La Americana chain is that we are offering a whole range of eatables and beverages which makes us stand out from other burger chains”.
The company already has very good stronghold in Punjab, Haryana, Delhi, Himachal and Jammu & Kashmir for its other products like breads, biscuits and cakes and will expand its fast food business in these states before entering new geographies.
The company has also launched La Americana range of gourmet cookies. These are premium cookies that are being sold in most North Indian cities and the new range has seen overwhelming response from the customers.