5th Edition of World Coffee Conference & Exhibition comes to India: International Coffee Organization (ICO) under the aegis of United Nations is organizing its 5th Edition of World Coffee Conference to be held at Bengaluru from September 7th to 9th 2020.
The Ministry of Commerce & Industry, Government of India will host the 3-day event themed, ‘Sustainability Through Consumption’ that will celebrate all things of coffee in an immersive experience with conferences addressed by international speakers, coffee exhibition, buyer sellers meets, competitions and awards, skill building workshops, amongst many others.
Coffee being the world’s most favorite beverage with 2.5 billion cups consumed every single day is produced in about 78 countries most of them belonging to the developing countries like Africa, Latin America and Asia. India is the sixth largest producer of coffee in the world, accounting for about 5% of world coffee production.
With countries like India, Vietnam, Indonesia, Nepal accounting for almost 33% of the world coffee production Asia and consumption growing anywhere between 6% to 15% as against the world average of about 2% growth YoY Asia has become region of high importance in coffee business.
Through this event, ICO and Coffee Board of India will look at ways to make Indian coffee a brand that is recognized world-wide and formulate ways to make India a sustainable destination for coffee.
Since Karnataka is the largest coffee growing state producing around 70% per cent of the total output of 319,500 tones estimated by the Coffee Board in 2018-19 comes from Karnataka.
It is a great opportunity for the coffee fraternity to get associated with WCC 2020 to promote their brand, showcase new technologies and to grow distribution network with the biggest firms in coffee.
WCC 2020 will see participation of 78 member countries of International Coffee Organization of which India is one of the founding members. WCC 2020 will address the challenges that farmers across the world are battling with such as climate change, increasing cost of production and falling prices.
World Coffee Conference will focus on economic, agriculture, commercial, environmental, social & cultural impact of Coffee.
Earlier in the event held at New Delhi, Shri Piyush Goyal, Hon’ble Minister for Commerce & Industry and for Railways, Government of India reiterated to bring in innovation and adopt an out of the box approach to make it an outstanding event in the global coffee landscape and become a catalyst for innovations and attracting investment to the sector in India. He also emphasized that efforts should be made to make sure that the farmers can become stakeholders in the value chain and benefit from the technologies which will connect farmers to the end consumers resulting in getting better value to their produce. The initiatives like use of Blockchain technology are significant in this direction. WCC should focus on addressing some of the concerns related to Health and convey the benefits of Coffee. Commenting on the situation of glut across the world, Shri Piyush Goyal to bring a lot more ideas around sustainability about healthcare. WCC should focus on addressing some of the concerns related to Health and convey the benefits of Coffee.
After four successful coffee conferences held in London, Brazil, Guatemala and Ethiopia, India will be the first ever Asian country to host the 5th edition of World Coffee Conference.
WCC Conference will focus on global best practices in Coffee production, new technologies, Coffee and Health. Global CEO’s meet will be a major highlight of the event where in it is expected that best of global coffee companies’ leaders will discuss ways to promote coffee consumption and address the issues pertaining to price crises. The participants will attend a host of Workshops on coffee Roasting, Grinding, Brewing of Coffee, Cooking with Coffee and son. There will be special focus on small farmers and special workshops will be conducted for them.
WCC Exhibition will attract many country pavilions from Latin America, Africa and Asia where in world’s best and unique coffees will be on offer. Coffee technologies and equipment from plantations to Coffee Roasting, Coffee dispensing for in home and out of home consumption will be on display. World’s leading coffee brands and café chains will be participating in the exhibition. The unique shade grown coffees of India will be showcased to buyers from across the world who will be participating. With the assistance of scheme under Ministry of commerce Govt of India Buyer seller meets will be conducted which will bring Indian coffee growers face to face with global coffee buyers, coffee brands and café chains for them to source their coffees from India,
Golf Championship where coffee planters, industry captains, foreign delegates and coffee enthusiast golfers will be invited to participate. The event will also feature Exclusive visits to Coffee estates in India located in Coorg, Chikamagalur, Sakleshpura as well as other regions for the serious coffee buyers as well as curious coffee enthusiasts and Connoisseurs of fine taste.
