Chandigarh all set to welcome its first ever experiential Bosch Brand Store


~Brings the superior quality and performance of German Engineering to Indian households

Location : S.C.O-87, Sector-35C, Chandigarh

Store area : 800 sq. ft.

Brands available : Bosch Household Appliances & Bosch Power Tools

NewZNew (Chandigarh) : Bosch Household Appliances,Europe’s largest home appliances brand renowned for its German Engineering, superior quality and great performance;has inaugurated its first exclusive retail brand store in Chandigarh today.

With the16th store opening, the German engineered company is poised to present its leadership in innovative consumer technology space with appliances that offer 100% performance and quality. Bosch believes in delivering products that are not only of top quality but also are visually appealing,energy efficient, user friendly and ease consumer’s work with their top notch performance. With this first exclusive brand store in Chandigarh,Bosch not only increases its foothold in the northern region but also reaffirms its India commitment of making superior technology and service more accessible.

The 800 sq. ft. state-of-art facility which hosts the entire range of Bosch free-standing and built-in appliances along with Bosch power tools and solar water heaters,is located at Sector 35-C at Chandigarh. With this brand store, Bosch will make the leading German patent application technology more accessible to its valued customers in north. Also, Bosch is aware about the north consumer’s preference for branded appliances, as they bring along the brand’s promise and assurance. Bosch has created a landmark in the Indian consumer durable space with itsfree standing range that includes washing machines, washer dryers, dryers, refrigerators, dishwashers and the built in range which comprises of cooking hobs, hoods and ovens.

Commenting on this footprint expansion, Mr. Ranjith Nair, Head of Brand Stores, BSH Household Appliances Manufacturing Pvt. Ltd.said, “At Bosch, we are committed in making the superior German technology more accessible to our valued customers in India. Our focus is on increasing the overall foothold in north.Markets like Chandigarh are our key targets for this retail expansion, as the customers here not only have the spending power, but also are inclined towards products which deliver top class quality and performance.”

He further added, “At Bosch we are committed to delivering the best and nothing leaves our factory unless it’s perfect. We connect with the Indian sentiment of what looks perfect must also work perfectly. All our products are tested for their quality and performance and only released in the market once they pass those tests. At Bosch we are passionate about our machines and this store will ensure that our best products reach the customers in Chandigarh. This store will take forward our home appliance legacy and ensure that the customers work less and our machines deliver more.Our India commitment is reaffirmed with this 1st exclusive store in Chandigarh.”

In a country where the women pick nothing less than perfect, Bosch is pleased to be authenticated by them. Though the Bosch range of free standing appliances are made by German engineers, they are approved by Indian women. The features of the free standing appliances are specially customized to meet the Indian needs. For example, the north market raised concerns about the shortage of water in the region. The Bosch washing machines and dishwashers thus have a water saving feature that ensures it uses the right amount of water and delivers 100% performance. The water consumed by these machines is considerably lower than the regular usage of water for these chores.

Bosch’s built in appliances offer world class quality and design that easily fit into the kitchen cabinets, advanced technology to deliver perfect results and safety features to protect the children and consumers from harm.

The Bosch brand store has been officially operational from 18th May, 2015 and the address for the same is S.C.O-87, Sector-35C, Chandigarh.

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