Mohan Singh Dumewal, Chairman Verka Mohali plant today said, “We strongly condemn the unfortunate incidents taking place at Verka dairy premises at Mohali. In the light of the events we would like to state that this is all a conspiracy by our competitor brands like Amul and Mother Dairy etc. to malign the hard-earned image and respect of the brand”.
In a press briefing here he said, it is to be noted that Verka has a strong market presence in the region delivering the best quality products at remunerative prices and contributing in the growth of the farmers for last 60 years. Verka Dairy, Mohali provides the best procurement rates to the farmers and their interest is of utmost importance to us. 80-85% is paid back to the farmers in form of milk purchase price and annual bonuses etc. Our association with the farmers is not limited to procuring, processing and marketing of milk and milk products but also running programmes to improve cattle breed, development of fodder seed and extending technical inputs and support.
Verka maintains high standards of quality and safety measures from feeding milk to final packaging every process involves no human-touch. This automation ensures zero adulteration and quality standard. Verka has also introduced laboratories at plant’s level to ensure an impeccable quality.
He added, “The series of events have left the employees and patrons disheartened and have strongly hampered their morale. We hold competitors responsible for all the distress and fallen sales. It’s all done to tarnish the image of a prestigious brand.”
Other prominent Paramjit Kaur Chakkal, Vice President and Directors namely Jagtar Singh, Malkiat Singh, Harket Singh were also presented.
THE ROPAR DISTT. COOP. MILK PRODUCER’S UNION LIMITED VERKA MOHALI DAIRY FINANCIAL DATA
Particulars F.Y. 2015-16 F.Y. 2016-17 F.Y. 2017-18
No of Societies 1142 1187 1220
No of BMC 187 206 228
Procurement avg kg per day 370319 442081 503105
Figures in lacs
Turn over 73433 82215 94042
Payment to Societies
For Milk Purchased 45792 52978 65060
Bonus 245 283 yet to be allocated
Price Difference To Societies 480 548 798
Total 46517 53809 65858
Subsidy To Societies
Borne by Plant 176 98 254
Total 176 98 254
Subsidies given to societies for various purposes stated below-
* For Construction of Building of Societies.
* Financial Assistance on Death of Animal.
* Fodder seed.
* Cattle Feed and Mineral Mixture
* Chaff Cutter
* Milking Machines/ AMCU/ BMC.