Conspiracy by our competitor brands to malign our image: Verka Plant Chairman

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Mohan Singh Dumewal, Chairman Verka Mohali plant today said, “We strongly condemn the unfortunate incidents taking place at Verka dairy premises at Mohali. In the light of the events we would like to state that this is all a conspiracy by our competitor brands like Amul and Mother Dairy etc. to malign the hard-earned image and respect of the brand”.

In a press briefing here he said, it is to be noted that Verka has a strong market presence in the region delivering the best quality products at remunerative prices and contributing in the growth of the farmers for last 60 years.  Verka Dairy, Mohali provides the best procurement rates to the farmers and their interest is of utmost importance to us. 80-85% is paid back to the farmers in form of milk purchase price and annual bonuses etc. Our association with the farmers is not limited to procuring, processing and marketing of milk and milk products but also running programmes to improve cattle breed, development of fodder seed and extending technical inputs and support.

Verka maintains high standards of quality and safety measures from feeding milk to final packaging every process involves no human-touch. This automation ensures zero adulteration and quality standard. Verka has also introduced laboratories at plant’s level to ensure an impeccable quality.

He added, “The series of events have left the employees and patrons disheartened and have strongly hampered their morale. We hold competitors responsible for all the distress and fallen sales. It’s all done to tarnish the image of a prestigious brand.”

Other prominent Paramjit Kaur Chakkal, Vice President and Directors namely Jagtar Singh, Malkiat Singh, Harket Singh were also presented.

THE ROPAR DISTT. COOP. MILK PRODUCER’S UNION LIMITED VERKA MOHALI DAIRY FINANCIAL DATA

Particulars   F.Y. 2015-16 F.Y. 2016-17   F.Y. 2017-18

No of Societies     1142                    1187                1220

No of BMC           187                      206                     228

Procurement avg kg per day   370319   442081       503105

 Figures in lacs

Turn over            73433                    82215             94042

Payment to Societies

For Milk Purchased  45792                   52978           65060

Bonus                    245             283    yet to be allocated

Price Difference To Societies        480       548             798

Total                   46517               53809                65858

Subsidy To Societies

Borne by Plant          176                  98                    254

Total                         176                 98                    254

Subsidies given to societies for various purposes stated below-

* For Construction of Building of Societies.

* Medicines.

* Financial Assistance on Death of Animal.

* Fodder seed.

* Cattle Feed and Mineral Mixture

* Silopit

* Chaff Cutter

* Milking Machines/ AMCU/ BMC.