Digital Solutions & Literacy Initiative by HCCBPL, SBI & CCIPL


newznew (Chandigarh) : Hindustan Coca-Cola Beverages Pvt. Ltd (HCCBPL), State Bank of India (SBI) and Coca-Cola India Pvt. Ltd. (CCIPL), today announced a strategic partnership to enable over 2.6 million retailers and 5000 distributors in conducting business transactions digitally.


Ms. Arundhati Bhattacharya, Chairman, State Bank of India and Mr. T. Krishnakumar, Chairman & Chief Executive Officer – HCCBPL. & Region Director – South Asia, signed an MOU, which entails initiating the digitization process with retailers by onboarding them into the SBI’s digital payment options such as Buddy P2P, Buddy Merchant App, SBI Pay. To aid a smooth transition process, along with SBI authorised trainers, Coca-Cola will provide training to the retailers on new and evolving digital business transaction solutions

Speaking at the MoU signing ceremony, Arundhati Bhattacharya, Chairman, State Bank of India said, “We are happy to announce this joint endeavour by two leading organisations in response to our Hon’ble Prime Minister’s vision for a Digital India. Our digital payment platforms such as Buddy, SBI Pay and State Bank Collect provide our customers easy-to-use and convenient modes of transactions. They also act as the tip of the spear for onboarding consumers and merchants to our larger range of financial products.”

Venkatesh Kini, President, Coca-Cola India and South West Asia said, “As India moves towards digitization, it is critical that the country’s un-organised retail sector adopt digital payment systems which will provide them an opportunity to further grow their businesses. To bridge the digital gap for small retailers we have partnered with State Bank of India. This will empower and equip small retailer businesses move from cash based to digital transactions which has the potential benefit of making payments more secure and transparent. The inclusion of this new module in our ongoing Parivartan training program, will help retailers to acclimate to digital payments effectively to increase their money management and business skills while establishing a strong foundation for economic development.”

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HCCBPL and CCIPL will leverage “Coca-Cola University on Wheels” (CCU) under its “Parivartan” program to train the retailers and distributors on handling digital payments. The training will integrate SBI’s developed digital payments module into the training capsule. Additionally, HCCBPL, SBI and CCIPL will create a customized payment solution for retailers and distributors selling Coca-Cola products in India.


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