Fanta adds ‘Juicy+’ to its portfolio: Adding an element of fun to the humdrum of life, Coca-Cola India has introduced Fanta Juicy+, a new variant of its orange flavoured sparkling beverage.
The new beverage contains real orange juice that will tingle taste buds with the Fanta fizz that consumers have loved for years. Bubbly and energetic actor Sara Ali Khan has been chosen as the brand ambassador to deepen it’s connect with the millennials.
Commenting on the launch of the new beverage, Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India said, “Fanta has always been known for its fruity taste, tingling bubbles and its ability to create moments of pure fun. With this new launch, we are adding the taste of real orange juice into the mix, for an even more fruity, even more fun experience for our consumers. But we are not stopping there! We are truly delighted to welcome Sara Ali Khan to the Fanta family. Her vivacious, wholesome and fun persona are sure to make Fanta moments fruitier and more awesome than ever before”.
Speaking on her association with the brand, Sara Ali Khan, said, “I am so excited to be associated with Fanta! I feel that Fanta resembles my spirit the most because it has this orang-y, juic-y, fun kind of vibe to it, and I believe that I have a similar vibe to myself! It’s about being fun, and I feel that Fanta and I are both fun!”
As an ambassador of Fanta, Sara will be associated with a range of consumer activations, digital and social media engagements and marketing programs for the brand.
Fanta Juicy+ contains orange juice sourced from local fruit farmers in India. With launch of this new variant, Coca-Cola India is broadening its portfolio by introducing sparkling beverages blended with fruit juice.
As part of its ‘Fruit Circular Economy’ initiative, the company is developing the juice category, adding fruit juice to the sparkling products and introducing newer products in the beverage space.