Godrej Nupur redefines the crème hair colour

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India’s first ever oil based crème hair colour infused with the nourishment of coconut oil and conditioning of natural henna

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NewZNew (Chandigarh) : India’s leading natural henna brand Godrej Nupur has consistently delivered pure henna to millions for over a decade. The brand has now extended its product portfolio with the introduction of ‘Godrej Nupur Coconut Henna Crème Hair Colour’, India’s first ever oil based hair colour with the nourishment of coconut oil and conditioning of natural henna. The unique crème hair colour was launched by Mr. Chetan Gore, Head Marketing, Personal Care, GCPL and Ms. Taniya Naz a renowned hair stylist who has styled many celebrities.

The launch transformed into an interactive platform where Chetan and Taniya discussed interesting facts on hair care and upcoming hair colouring trends. The unique features of the first of its kind oil based crème hair colour were interestingly showcased at the event where Chetan & Taniya did a live hair colour application demonstration. The event also brought to the forefront certain interesting facts like:

The product is based on the insight that consumers generally follow Henna usage with coconut oil, which is now available to them for the first time together in a convenient crème format.

Consumer research across socio-economic segments showed that 90% of henna and herbal powder users preferred Godrej Nupur Coconut Henna Crème to their current product. *

Mr.-Chetan-Gore,-Head---Personal-Care,-Godrej-Consumer-Products-Limited-with-Ms.-Taniya-Naz,-Hair-Expert

A major deterrent for consumers from using hair colours is the perception that it causes hair damage. However, this product promises not only beautiful colour, but also care and nourishment leaving your hair soft and shiny.

On this occasion, Mr. Chetan Gore, Head Marketing – Personal Care, Godrej Consumer Products Limited India, said, “Godrej Nupur Coconut Henna Crème hair
colour is a revolutionary product that is set to redefine the Indian crème hair colour space. Endorsed by leading bollywood actress Parineeti Chopra, the product is infused with the goodness of natural ingredients like coconut and henna. With the crème hair colour category seeing a consistent upward trend and expecting to increase by 10%+ in the next five years we see our new product as a game changer of the category driving penetration through the factor of natural ingredients and accessible pricing of Rs 39”

Renowned hair stylist, Ms. Taniya Naz expressed, “In my profession a lot goes behind delivering a good hair transformation. Even an instant transformation through a hair colour and haircut shows better if the hair is healthy and well maintained. My experience and association with this revolutionary crème hair colour has been amazing. It is for the first time that I have seen a crème hair colour with 1/4th nourishing oil base which not only colours ones hair and covers grey with efficacy but also nourishes and conditions it with added benefits of coconut oil and natural henna.”

The revolutionary Godrej Nupur Coconut Henna Crème Hair Colour is available at all the local utility stores as well as modern retailing outlets. The hair colour comes in pre-measured sachets of developer and colour of 20 gms and 20 ml respectively. It is priced at a convenient Rs. 39 and is available in 4 shades – black, natural brown, dark brown and burgundy. The oil based hair colour is ammonia free and guarantees 100% grey coverage along with hair that is healthy and shines.