Hero Action Team scales another achievement


NewZNew (New Delhi – Kulbir Singh Kalsi) : Hero Action Team, India’s first professionally managed mountain biking team, reached another milestone by covering one of the most difficult terrains in India during winters. In a first-of-its-kind mountain biking snow expedition riders of Hero Action Team undertook a treacherous 15 km ride from a camp in Kufri to Shimla at a time when all vehicular movements were closed on the route due to heavy snowfall.

On the completion of the expedition Pankaj Munjal, Co-Chairman and Managing Director of Hero Cycles said, “We are very proud of the Hero Action Team and congratulate them on this feat. What is remarkable about this team is that they constantly try to push their limits and challenge themselves by setting newer and higher milestones and accomplishing near to impossible tasks. This is the core of Hero Action Team, braving and facing the unknown and never treaded before paths.”

This ride, which on a normal day would have taken not more than 30 minutes, took more than 3 hours to cover due to the extreme conditions under which the team completed the task. Hero Action Team comprising of Devender, Gurman Reen, Sanchit Sood along with the support team of Ashish Sood, Akshit, Sushant and Vicky weathered extreme conditions to reach their destination.

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Hero Action Team uses UT bikes, India’s most trusted mountain biking brand of cycles, to compete in all domestic cycling events. UT bikes from Hero Cycles, world’s largest cycle manufacturer, has become the most dependable companion for professional cyclists the world over for its world-class technology and reliability that makes it perfect for adventure sports like mountain biking.

Speaking about their achievement Ashish Sood, Manager, Hero Action Team said, “This was one the toughest rides that Hero Action Team has ever undertaken. Riding on the snow clad landscape is near to impossible due to the slipperiness and uneven surface. It was a task that we knew has never been done before on a mountain bike and we accepted the challenge to try and see our limits. The ride was filled with some difficult situations and minor accidents but we managed to achieve the goal that we had set before us. Though it took us little over 3 hours but we were just to see but we are pleased that we stretched our limits a little more.”

Hero Action Team is sponsored by Hero Cycles and HASTPA (Himalyan Adventure Sports and Tourism Promotion Association) in a joint effort to promote mountain biking in India.

About Hero Cycles Limited

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Incorporated in 1956, Hero Cycles Limited is the largest cycle manufacturer in the world. The company has a manufacturing capacity of 7.5 million bicycles per year, with its unit in Ludhiana (Punjab), Bihar & Ghaziabad. The company has highly integrated plant in Ludhiana which produces 19,000 cycles everyday. It also manufactures automotive rims and various other auto components. The company produced 5.5 million bicycles in FY14 and sales of Rs 2,000 cr.

Hero Cycles is a leader in both the standard and special bicycle segments in India, with an overall market share of about 35%. The company is equipped with state-of-the-art infrastructure and the most modern machinery. The Company also entered the premium bicycle segment with the launch of its new brand, Urban Trail, in February 2012. A nation-wide distribution network with over 2,200 dealers and the favorable location of its plants near vendors support its operations and facilitate competitive pricing of its bicycles.

Hero Cycles also exports to various countries in Middle East, Africa, Asia and Europe.


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