~ Italian designed thermal collection~
~Made with state-of-the-art fabric and garment innovation technology~
NewZNew (Chandigarh) : Designed to combine elegance, style and comfort with quality and innovation, Zoiro, India’s first Italian designed innerwear brand, has unveiled its thermal collection ‘Zoiro Thermax’. The product which employs state-of-the art technology and design innovation is the first-of-its-kind in India.
As part of the launch, Zoiro introduced Zoiro Thermax Uppers and Lowers, a result of an extensive research and development by the designers in Italy. Thermax Fabric is made of superior quality cotton and cotton rich yarn to give a cozy feel, and extra warmth during winters. It is further enhanced with Triple Insulation, and each fabric has three layers of treatment- Sueding, Capillary Action and Brushing, which helps in keeping warmth within the body while retaining the ultra featherlike comfort. The Suede fabric from outside protects the cold winter air from getting in, and the brushed and capillary action fabric from inside helps maintain the body heat temperature, for optimized comfort and performance, keeping the body warm and fresh throughout.
[blockquote author=”Navinn Seksaria, Director, Zoiro India.” pull=”pullright”]“We are very excited to launch the Zoiro Thermax collection, which infuses fabric innovation with unique Italian styling to the Zoiro brand. We as a brand believe it is our continuous endeavor to deliver consumer-driven product innovations. We wish to offer our consumers a product that will not only keep them warm this winter, but also for its superior comfort and enhanced fit”[/blockquote]
Unique Italian styling makes Zoiro thermal collection significant with its “Half Moon Patch” at the neck area, which gives extra warmth to the shoulders along with its unique colour combinations. The Italian designers at Zoiro have also developed a novel idea where they have given a “Half Cotton Brief” with Mobilon tape on the side of the lowers to add comfort and additional support. Also keeping in mind the latest technology being available in Europe, Zoiro has integrated the “Zipper Fly” which is different from the usual “C” front openings, a common design in India. The lowers with the fly opening, creates an ease of use to men and comes with additional layer of cotton fabric.
Zoiro thermax will be available across all major cities including Delhi, Mumbai, Bangalore, Jaipur, UP, Kolkata at various stores like Shopper’s Stop, Central, multi brand outlet’s and also have online presence in Myntra, Flipkart, Cilory.com and Amazon.in at a price range of Rs. 570/- to Rs. 680/-
India’s first stylish Italian designer innerwear brand for men. Made from innovative fabrics and crafted in the latest patterns to suit man’s needs perfectly. ZOIRO encourages men to go bold and go one step beyond the regular wear an international collection on men’s innerwear designed in Italy.
The name Zoiro is derived from the Greek word – ‘Zoiros’ meaning life, jaunty, vivacity – attributes which our brand stands for.