NewZNew (Chandigarh) : Mahindra & Mahindra Ltd., a part of the US $16.9 billion Mahindra Group, today launched its all new small commercial vehicle, Jeeto in Chandigarh. Jeeto is the first ever product in its category with a modular range of 8 mini-trucks to cater to the varied needs of the sub 1 tonne load segment customers. Priced competitively, Jeeto starts at Rs. 2.49 lac (ex-showroom Chandigarh for BSIII) and will be available in S, L & X series, catering to mini-truck, micro-truck and 3 wheelers customers.
Jeeto will be a game changer in last mile distribution with its modular range, as it offers multiple options to choose from – 2 powertrains of 8.2kW (11HP) and 11.9 Kw (16HP),2 pay loads of 600 and 700 kgs and 3 deck lengths of 1630mm(5.5ft), 1780mm(6ft) and 1930mm(6.5ft).These combinations will be available across a range of 8 mini-trucks, namely S series (S6-11, S6-16), L series (L6-11, L6-16, L7-11, L7-16) and X series (X7-11, X7-16) and will lend the Mahindra Jeeto an unmatched versatility and superior efficiency to haul goods across different segments.
Powered by m_Dura, an all-new Direct Injection (DI) diesel engine from the Mahindra stable, Jeeto is designed for refined performance and delivers fuel efficiency of upto 37.6 km/l. Further coupled with lower maintenance cost and the ability to carry varied load options effectively, Jeeto, will deliver upto 30%* higher profit than its nearest competitor.
According to Pravin Shah, President & Chief Executive, (Automotive) Mahindra & Mahindra, “Being a listening organization, we have identified specific need gaps amongst the customers in the sub 1 tonne category, through various consumer insights and feedback. To fulfill these latent and existing customer needs we have launched the Jeeto, India’s first modular small commercial vehicle with multiple options. This vehicle will play a significant role in last mile distribution and will be a compelling option for both stand operators and small and medium scale businessmen and traders, with higher earning potential and better mileage. We are sure, as with other Mahindra products, the Jeeto will go a long way in helping our customers prosper in life in line with our Mahindra Rise philosophy”.
Jeeto also comes with a class-leading warranty of 2 years/40,000km (whichever is earlier). It will be available in 5 attractive colours of Diamond White, Sunrise Red, Mango Yellow, Ultramarine Blue and Premium Biege.
Key Features of Mahindra Jeeto
Modular Range
A game changer in the small commercial vehicle category with its modular range, Jeeto is designed to offer 8 models with options of payload, power and deck length to choose from. It is also an aspirational product for 3 wheeler buyers.
| Variant Name | Payload | Power | Deck length | Segment | Suitable for |
| S6-11 | 600kg | 8.2Kw(11HP) | 1630mm(5.5ft) | Pharma, confectionery | light weight, low volume |
| S6-16 | 600kg | 11.9Kw(16 HP) | 1630mm(5.5ft) | Courier,
e-commerce |
low volume, faster delivery |
| L6-11 | 600kg | 8.2Kw(11HP) | 1780mm(6ft) | Bakery, poultry | light weight, high volume |
| L6-16 | 600kg | 11.9Kw(16 HP) | 1780mm(6ft) | Construction material, auto components | high volume, faster delivery |
| L7-11 | 700kg | 8.2Kw(11HP) | 1780mm(6ft) | Paper products, mobile food | high volume |
| L7-16 | 700kg | 11.9Kw(16 HP) | 1780mm(6ft) | Cement, soft drink | heavy weight, faster delivery |
| X 7-11 | 700kg | 8.2Kw(11HP) | 1930mm(6.5ft) | Plastic products, FMCG products | light weight, high volume |
| X7-16 | 700kg | 11.9Kw(16 HP) | 1930mm(6.5ft) | Gas cylinders, mineral water | heavy weight, high volume, faster delivery |
Stylish Looks
Jeeto sports a stylish and contemporary exterior with an impressive characteristic front grille that lends it a distinguished look. Also, bringing in a touch of exclusivity are the dual tone interiors and a contemporary dashboard. The Jeeto will be available in five attractive colours, namely Diamond White, Sunrise Red, Mango Yellow, Ultramarine Blue and Premium Biege.
Car Like Comfort & Features
Jeeto has many car like features–such as a large cabin space with better headroom and legroom for greater comfort and comfortable seats to make the journey more pleasant, especially over long distances. The better ergonomics and car like gear-shift quality further enhance the Jeeto’s driving pleasure.
Best in Class Performance
The Jeeto is technically designed to meet the exacting requirements of customers. It is powered by m_Dura, an all-new Direct Injection (DI) diesel engine with 2 power train options of 8.2Kw (11HP) and 11.9 Kw(16HP) that offer diverse power delivery for different industry applications. It also boasts of best in class pick up. Besides its superior performance, it is extremely fuel efficient and gives a mileage of upto 37.6 km/l. Equipped with more power and torque it leads the pack of load carriers in the segment, with ease of driveability and load carrying capacity even on gradients. The Jeeto will be sold in BS IV cities from launch.
Unmatched Safety
Jeeto provides the highest level of safety in its category. The cabin has been designed to provide better safety to the driver and co-driver in the event of a crash. In addition, (ELR) seat belt systems, head restraints and bucket seat provide safety against sudden impact. The Jeeto’s unmatched safety is due to its semi forward design, strong body, and superior chassis with larger wheel base of 2500mm for better balance.
Class leading Mini-truck for Cities
The Jeeto’s compact size and smooth steering give it an easier manoeuvrability in narrow city lanes and by-lanes. Further, the vehicle also boasts of best in class pick up and acceleration for better driveability on busy city roads.
Higher Earning Potential
With a profit of upto 30%* more than its nearest competitor, Jeeto’s higher earning potential makes it a clear winner. It also comes with a class-leading warranty of 2 years/40,000km (whichever is earlier).
