Mankind Pharma champions the cause of Women Hygiene

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  • Recently organized educational seminarsin 230 girls schools and colleges Pan India

  • In Punjab, the seminar was held at6  colleges –

    S.T .Nursing College, Sidana hospital, Baghi nursing college/hospital among others

Mankind Pharma-Intiwash Campaign-Collage

NewZNew (Chandigarh) : Mankind Pharma, India’s No. 1(P/D/M* IMS Health April 2014) pharmaceutical company hadinitiated the cause of women hygiene with an aim to generate awareness towards a healthy lifestyle for women. The brand recently organized over 230educational seminars within a span of 2 months on intimate hygiene and health awareness programs in different girls’ schools and colleges across the country. These seminars took place in Delhi,Uttar Pradesh, Telangana, Andhra Pradesh, Maharashtra, West Bengal, Tamil Nadu, Karnataka, Gujarat, Madhya Pradesh, Assam, Punjab and Himachal Pradesh.

Mankind has roped in leading gynecologists of respective citiesfor imparting the essential knowledge on intimate hygiene and its importance in day to day life. After the seminars, free samples of Intimate hygiene wash (Intiwash)were distributed with disclaimer on Do’s and Don’ts on Intimate Hygiene.

As the saying goes that “good hygiene is the first step to good health”, it is a fact that maintaining good intimate hygiene reduces risk of various infections in women.

Mankind Pharma-Intiwash Campaign-Collage

Factors such as sweating, menstruation, vaginal dischargeand even menopausal conditions increase the risk of infections in women. Furthermore protruding abdomen during pregnancy makes it difficult for females to maintain intimate hygiene. Addressing theseissues, ‘INTIWASH’ a perineal washis a liquid soap enriched with Lactic acid, antioxidants &anti-infective , whichmaintains the delicate pH balance in the private area, preventing dryness and enhancing natural defense. Daily washing with Intiwash gently cleanses, refreshes and prevents unpleasant odors and irritations in the intimate area.It is suitable for women of all age and does not cause any dryness which is generally associated with ordinary soaps.

Using ordinary soap can also disrupt the natural vaginal flora, which will lead to the fast development and multiplication of harmful pathogenic bacteria.

Dr. RakaGuleria (MD, Gynae: Holy Family) said, ‘’Maintaining hygiene in the intimate area is extremely important for women, not just to stay clean and feel fresh but also to avoid health problems likeVaginal infections.  Making intimate wash, part of dailyroutine willhelp women to stay healthy and prevent infections.’’

Mr. Sheetal Arora, Director Marketing, Mankind Pharma shared his views on the occasion and said that,“initiating the womenawareness drive across schools & colleges of India would help instill the necessity of self – hygiene amongst women. These awareness seminars will help to break the silence and build awareness about the fundamental role of personal hygiene. Good hygiene management plays an important role in enabling women and girls to reach their full potential and regain Confident.’’

 

About Mankind Pharma

Mankind Pharma, the 6th largest Pharmaceutical Company of India, incepted in 1995, today with an employee base of more than 10000 is heading towards a turnover of INR 3500 crores.  Mankind is a fully integrated pharmaceutical company, with a comprehensive network of 62 C&F agents & 6000 Stockists. With a pan India presence and offerings spanning  in Antibiotics, Antifungals, Gastrointestinals, NSAIDs, Anthelmintics, Cardiovascular, Dermal and Erectile Dysfunction categories. The strong portfolio of products ranging from Pharma to popular OTC & FMCG brands – Unwanted72, PregaNews, Kustody, Adiction, Gas-O-Fast, andManforce Condoms provides the strategic benefits of integration that allows Mankind Pharma to perform best in an increasingly competitive market.

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