Milkfed Adopts New Measures To Fight Milk Adulteration

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Milkfed has obtained strip based technology developed by NDRI Karnal for rapid detection of adulteration in milk

Milk is the nutrient rich food for young and old alike.  But adulteration of milk and milk products now-a-days is a major issue to think about and detection of adulterants in milk is the need of the hour.  Milkfed has always been committed to deliver pure and healthy milk and milk products to the consumers. It has always played a pivotal role in checking the menace of adulteration in milk. Taking a further step forward, Milkfed has obtained strip based technology developed by NDRI Karnal for rapid detection of adulteration in milk of Sucrose, Glucose, Hydrogen Peroxide, Neutralizer, Detergents, Maltodextrine & Urea. These strips shall be made available at grass root level to check the adulteration in milk. These tests are very simple and rapid to conduct. It is pertinent to mention here that Milkfed Punjab & its affiliated Dairies Procure milk from Milk Procurement Co-Operative societies in the state of Punjab. The availability of these strips at the society levels will ensure that only pure and non adulterated milk is procured.

Milkfed

Speaking on the occasion Manjit Singh Brar, Managing Director ,Milkfed Punjab  said,” we at Milkfed always strive to deliver pure and quality products to our consumers. The strip based technology will further help us to procure only the  quality milk for processing and further use.” “Heath of our consumers is  of utmost importance to us, and we’ll take every measure to deliver   best to them” he added

It is to be noted that Verka the flagship brand of Milkfed has a strong market presence in the region delivering the best quality products at competitive prices to consumers and contributing in the growth of the farmers for last 60 years. The association with the farmers is not limited to procuring, processing and marketing of milk and milk products but also running programmes to improve cattle breed, development of fodder seed and extending technical inputs and support.

Verka maintains high standards of quality and safety measures from procuring milk to final packaging with processes involving no human-touch. This automation ensures zero adulteration and quality standard. Verka has all facilities at their  laboratories at plant’s level to ensure an impeccable quality.