NewZNew (Chandigarh) : India’s leading home fashion brand, Portico New York launched their first store in Chandigarhtoday. Located in the trendy ElanteMall,the store will house Portico New York’s exquisite range of products in bed & bath linen. The store was inaugurated by Portico New York’s CEO – Arun Bhawsingka.
The new store is part of Portico New York’s aggressive expansion planto open more than 300 outlets across retail chains and home furnishing MBOs in India. More than 100 cities now have access to trending designs through leading home fashion, lifestyle and large format stories. Portico New York intends to multiply the magnitude of the home fashion revolution by establishing EBOs as well. This will ensure that Portico New York’s products are available in throughout the country.
[blockquote author=”Commenting on the addition to their expanding retail outlets, Arun Bhawsingka, CEO, Creative Portico Pvt. Ltd.said, ” pull=”pullright”]“Chandigarh is an emerging market and customer base for us. We are thrilled at this opportunity as it gives us better access to our customers in Chandigarh and vice versa. India’s home fashion landscape is changing and, we, at Portico New York are the torch bearers of this change. With innovation and creativity at the heart of everything we do, we are ushering global fashion into Indian homes. More rooms in Chandigarh will now live and breathe style, just like the people who inhabit them.”[/blockquote]
Portico New York’srange include an impressive mix of bed sheets, duvets, duvet covers, soya bean quilts, blankets, memory foam pillows, towels, shower curtains, a wide range of kids licensed merchandise and the Therapeia range of health bedding products. Portico New York has also tied up with renowned fashion designers and important environmental causes. Indian designers Manish Arora, Neeta Lulla and NishkaLullahave brought their design aesthetic and launched exclusive collections.
About Portico New York:
Portico New York is a brand that brings fashion from the ramp to the interiors of your home, as part of its mission to make Indian homes fashionable. Portico New York has today become the fastest growing bed and bath linen brand in India, a brand that offers collections that span across 5 distinct categories – Kids, Youth, Wedding, Luxury and Health. With a range for every age group, the brand also delivers the hottest styles from around the globe in stunning bed and bath renditions by four of the biggest names in the world of fashion – Manish Arora, Neeta Lulla, NishkaLulla and Wendell Rodricks.
In its constant Endeavour to usher global fashion into Indian homes, Portico New York brings to you hot trends, chic designs and kitsch motifs. With innovation and creativity at the heart of everything they do, the brand leads the home fashion revolution with trend setting initiatives, product innovations, clutter breaking advertising, trade and customer loyalty programs and online engagements.