PRCAI and SCoRe come together to collaborate for the future of the profession

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NewZNew (Ludhiana/Amritsar/Chandigarh) : The Indian School of Communications & Reputation (SCoRe), India’s first school of Strategic Communications located in Gurgaon and the Public Relations Consultants Association of India (PRCAI) today formally announced a collaboration. By way of the collaboration PRCAI has formally endorsed the programme offered by SCoRe making it the only Public relations programme in the country endorsed by the association. The association will also promote SCoRe among its members, other stakeholders and public at large.

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Nitin Mantri, President, Public Relations Consultants Association of India said “I am very excited to announce our partnership with India’s first school dedicated to Public Relations. The launch of a Public Relations school was the need of the hour for the industry, as there is a huge scarcity for young and well-rounded talent in our profession. We hope that SCoRe will fill this gap and the communications profession will be able to benefit from this initiative in the long run.”

As a part of the collaboration, the PRCAI President will be the ex-officio member of the Advisory Board. At least four representatives from PRCAI member firms will be part of the Academic Council. There will be two PRCAI scholarships, where the seats are offered at half the fee.

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Amith Prabhu, Founding Dean, SCoRe said, “It is great to be supported by the only Public Relations Association of India that represents consulting firms. As the first post-graduate school of Public Relations we have a responsibility to offer a high quality programme. We are fortunate to have the backing of PRCAI. We hope this collaboration stands the test of time and we are able to deliver best in class talent in the coming years.”

SCoRe was launched earlier this year and will commence its first batch in August. Admissions to the 10 month full-time programme are open. The school will have a focus on corporate communications and political communications. The school is governed by an advisory board and an academic council.

PRCAI is the association of the leading PR consultancies in India. It consists of various chapters and has over 20 member firms.

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