NewZNew (Mumbai) : PVR, one of the largest and most premium film exhibition company in India launches a 4 screen multiplex at Growel’s 101 Mall, Kandivali East, Mumbai. This launch will provide the mall patrons with a PVR standard cinema experience of real 3D technology and 7.1 Digital Dolby surround sound. The theatre will run around 16 to 20 shows per day with a facility of Quick Tix machines for instant ticketing solution to avoid long queues. The 4 screen multiplex will have a seating capacity of 1267 at a time. The launched took place with two new movie releases Rustom and Mohenjo Daro now running on the show.

With the introduction of bakery food item apart from the other freshly prepared gourmet food offered at the concession area, patrons will now have more food varieties to choose from.

On the day of launch, Mr Gautam Dutta, CEO, PVR Cinemas said, “Post the Cinemax acquisition, the Growel cinema was one of our prime focus areas in terms of renovating it and bringing it to the PVR standards. The Box Office with quick tix machines, Lobby area & Washrooms have been completely renovated. The concession area has been redesigned to accommodate more kiosks with full display of our menu for easier selection. In the next phase of renovation to be done shortly, we will completely overhaul all the 4 audis with new carpeting, recliners, comfortable seats with more leg room”

Urvi Vira, Sr. Marketing Head, Growel’s 101 Mall speaking on the occasion expressed happiness by stating, “Growel’s 101 is a renowned name in the real estate industry.  The strategically located mall in the western suburbs (Kandivli) caters to an ideal mix of fashion, retail, family entertainment centers, food court that attracts a lot of footfalls. Furthermore, the mall is anchored by prominent renowned national and international retailers, which stands as its testimony of the group’s credibility. We look forward to serve our patrons in the best possible manner.”