NewZNew (New Delhi) : As the next step in the Recron® SHT Branding Program which was launched last month, Reliance Industries Ltd (RIL), one of the largest manufacturers of synthetic fibre in the world, has partnered with the Bhilwara-based Star Cotspin Limited, a leading manufacturer and exporter of sewing thread in India.
Star Cotspin will be the first company in North India to be certified under the Recron® SHT Branding Program.
The partnership agreement was signed in New Delhi by Gunjan Sharma, Business Head, Polyester Staple Fibre Business, Reliance Industries Limited, and S K Chhajer, CEO, Star Cotspin. In recognition of the partnership, a memento was exchanged between the partners.
Star Cotspin is one of the largest grey sewing thread producers in India, having shown the fastest growth in recent years. As per the agreement, Reliance’s Recron® SHT, the world’s best quality super high tenacity fibre, will be the basic substrate for polyester sewing threads manufactured by Star Cotspin. This yarn will then be sold, cobranded with Recron® SHT. Apart from branding the products, RIL will also provide marketing and technical support to Star Cotspin.
Commenting on the agreement, Gunjan Sharma of RIL, said, “This step, in our endeavour towards establishing standardized high quality sewing threads, is a vital one. We are happy that Star Cotspin, the first grey sewing thread producer in India, has chosen to partner us in this initiative that will help both companies to strengthen growth and customer trust. Star Cotspin has shown considerable growth, and have ambitious plans for the future.”
S K Chhajer, CEO, Star Cotspin, said, “We have been associated with Reliance Polyester Fiber for several years, and are pleased to enter into a co-branding partnership with Reliance Recron® SHT PSF. We believe that this will accelerate our future growth through further penetration in our customer base of rewinder manufactured products.”
RIL and Star Cotspin will jointly conduct research and development work to further enhance Recron® SHT sewing thread’s quality, and will also explore new business opportunities. Reliance will also support Star Cotspin in creating awareness about standardized high quality sewing thread products among key stakeholders, especially spoolers and apparel manufacturers.
Star Cotspin is planning to undertake a 12,000 spindles expansion project. Six thousand spindles each is expected to be allocated to optical white and black yarn. The company expects to double the consumption of Recron® SHT fibre by the end of 2017.
