Rise and Shine: OPPO India announces launch of Neo 7

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  • OPPO Neo 7 comes with Double mirror shining surface and streamlined arc design
  • OPPO Neo 7 provides 8MP rear camera and 5MP front camera
  • OPPO Neo 7 runs on ColorOS 2.1
  • Available in 4G version

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NewZNew (New Delhi) : OPPO, a leading global technology brand dedicated to provide consumers across America, Africa, Europe, Oceania and Asia with pioneering products announced the launch of OPPO Neo 7, a new successor to the popular mirror-backed Neo 5. With shining mirror surface and streamlined arc design, the affordable Smartphone is aimed at the mid-range mobile market and is priced at Rs 9,990 and will be available in India within this week.

OPPO Neo 7 will carry forward the unique design feature that set apart the Neo series, a sleek and reflective rear surface, while adding a wide range of performance upgrades and an attractive design. It offers dual SIM slots and SD card support upto 128GB. Powered with Qualcomm MSM8916 Quad-core 1.2GHz processor the handset has 1GB RAM and 16GB ROM, it provides 2420mAh Li-polymer battery. The Device sports 5 inch IPS display with 960*540 pixels and 220 PPI. It weighs 141 gm with battery.

Commenting on the launch Mr Mike Wang, CEO, OPPO Mobiles India said, “OPPO is known worldwide for pioneering technologies and designs and our newest addition in Neo family, Neo 7 is perfect interpretation of it. Neo series has generated positive response in the past and we are confident that with the classic mirror like design and innovative features, it will cater to target consumer who look for latest features at an attractive price.”

The Mirror Surface of OPPO Neo 7

Inspired by Chinese bronze mirrors, the designer strove to incorporate an ancient aesthetic into the Neo 7’s state-of-the-art technology.

OPPO Neo 7 uses industry’s leading optical coating technology and fiber glass materials. The back of the handset has 13 layers of coating refined through a series of 40 processes to increase strength, giving the surface an impressive thinness of only 0.56 mm. Special laminating process make Neo 7 look smooth and clear and the handset reflects light like a mirror. The handset will be available in two color variants – white and black.

Streamlined-arc Frame makes for a Perfect One-handed Use Experience

The eye-catching frame comes with two colors, golden and silver, adding a sense of modern design to the mirror surface. The flowing edges with the 5.0-inch screen give the phone a shape that fits perfectly in one hand.

A high-strength magnesium-aluminum alloy is used to develop Neo 7’s interior body. This high quality alloy allows makes the phone light, providing impressive durability and superb heat dissipation.

Improved camera performance to enjoy life on the go

The upgraded Beautify 3.0 and HD Selfies

The OPPO Neo 7 uses an 8-megapixel back-illuminated sensor with a photo sensitive area of up to 1/4 inch, a wide f/2.0 aperture, and lets you take stunning images in all conditions. An upgraded 5-megapixel front camera with high light-sensitivity and frame rate effectively reduces noise to take clear pictures and videos.

Equipped with the Pure Image 2.0+ imaging platform, the new device contains a wide range of plug-ins for customized camera functionality.

Other features that set the camera apart is it has a light-sensitive sensor that can adjust the screen brightness perfectly to a user’s face, and the screen itself can be converted into a flash to brighten selfies in low light. There are 11 filters and 3 beautify modes available, and Neo 7 can easily edit images without downloading additional apps. Special function like Double Exposure allows users to take two separate photos and overlap them to create a single image, result in unique and fun photographs.

As a special addition to 4G, ultra HD shoots six photos consecutively and combines the best parts of each to a create a 24-megapixel Ultra HD image, which will have four times the clarity of ordinary photos. The Colorful Night Mode uses a smart multi-frame optimization and synthesis algorithm to effectively remove noise and improve brightness and clarity. This mode can bring out the true colors of the gorgeous night.

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Powerful specs give it an edge

The OPPO Neo 7 uses a 64-bit Qualcomm Snapdragon Quad-core CPU, which brings users an extraordinary smooth gaming experience. The Neo 7 supports 1GB RAM and 16GB ROM and 2420 mAh battery capacity to satisfy the demand of cruising handset for a whole day. Neo 7 is Dual-SIM to make switching between business and private use easy. The independent microSD card slot supports memory expansion of up to 128GB.

The Neo 7 uses OPPO’s in-house ColorOS 2.1, based on Android 5.1. It has been thoroughly upgraded, with smoother performance, optimized power use, and has a host of new features, including Floating Window, a feature that will allow users to chat with their friends while they watch a video in the background.

Dirac Effects gives pure audio enjoyment

Along with the powerful specs and upgraded ColorOS 2.1, the Neo 7 also offers endless possibilities in entertainment. The new Lock screen Magazine feature will automatically update lock screen photos once a week with more than 20 beautiful photos curated by OPPO. The Neo 7 also inherits the excellent sound performance of OPPO devices. The Dirac Sound achieves superb effects through a unique adjustment of the phase of the sound signal and frequency amplitude.

OPPO recently launched OPPO R7 Plus and R7 Lite in the Indian market, which have been getting phenomenal reviews from various technology experts. OPPO currently has 19 phones including flagship models such as the Mirror 5, N3, R5 and Find 7.