Comedy Superstar’s 360 promotional approach a hit
NewZNew (Chandigarh) : SAB TV’s newly launched show; Comedy Superstar has already begun to receive rave reviews from viewers and audiences during their promotion. Whether it is on-ground – town to town promotion or viral marketing, Comedy Superstar frenzy is surely catching on!
A comprehensive 360° integrated approach was undertaken to launch the show. As part of the show’s online promotion, SAB TV thrilled its fans on social media with various exciting initiatives which involved participation of the three main judges, Sushmita Sen, Shekhar Suman and Sonu Sood. One of such unique initiatives was the ‘Tongue Twister Challenge’, where the three judges challenged each other to take a very difficult tongue twister to be posted online. This challenge is being also extended to fans and users of major social networking websites. Additionally, the trio of judges have also been solving riddles and uploading filmy Dubsmash videos.
Furthermore, the show also concluded a state-wide promotional road trip in Punjab with the selected contestants from the region. From meeting viewers in malls and other public places to tapping major mediums of communication, the trip definitely became the talk of the towns…
Mr. Anooj Kapoor, Senior EVP & Business Head – SAB TV said, “At SAB TV, we strongly believe in ‘Differentiation through Innovation’. This can be seen across our programming content, strategy and even in our marketing and promotions. Our curtain raiser episodes have already received tremendous response and this is just the beginning! The stage is warming up to this fresh talent, soon the eliminations will start, and it only gets more exciting from there!”
He further added, “With Comedy Superstar we are upping the ante strategically both in the online and in the on-ground medium. Our promotions with the judges on through live chat across multiple social networking platforms have also received a tremendous response. It’s a first, perhaps, for any show on Indian television.”
Tune in to Comedy Superstar, every Saturday and Sunday at 10 PM only on SAB TV!