SAS (South Asian Stock) Online forays into mutual fund platform with WealthForce


SASNewZNew (Chandigarh) : SAS (South Asian Stock) Online (, the leading online deep discount brokerage firm, announced its venture into mutual fund business with the launch of WealthForce (, a trading platform for brokerage free Mutual Fund. It offers investors a safe and secure Paperless online platform to invest in various Mutual Fund products.

While visiting the website, an investor needs to share some information. Based on the information, Wealthforce suggests the most suitable portfolio tailored to invest in mutual fund, depending on the risk appetite and taking into account the financial goals, income, expenses and so on. Wealthforce carries various Interactive tools to help visualise how much your money can grow over time; realise how much you might be losing out on by not investing; create a personalised portfolio based on your risk profile; and calculate your SIP amount to reach your goal.

WealthForce runs on a dual model. For the informed investor, who knows which funds he wants to invest in, it provides a free of cost and hassle-free transaction platform. For the uninformed or new investors, apart from transaction service, it also provides advisory. The advice is completely unbiased, scientific and algorithm based. Another feature of WealthForce is it will monitor your portfolio performance year on year and will advise you to re-balance your portfolio as and when required. It’s important not only to stay invested for the long term but also to stay invested in the right funds to get the best return possible.

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Explaining the need of WealthForce, Siddhant Jain, Founder, WealthForce said, “We believe equity is the only asset class which generates returns for investors in sync with the rising inflation over the long term and aids in the exponential growth of money. A retail investor should be capable to make a learned decision, and have maximum exposure to equity; but he may not have the time or the know-how to make an informed decision regarding the bouquet of financial instruments available in the market. Hence, we advise investors to opt for mutual funds as an investment option. We at WealthForce provide robo-advisory services to retail investors and create an unbiased mutual fund portfolio for them based on their requirements.”

Confident of success of this initiative, Shrey Jain, Founder and CEO, SAS Online said, “Our endeavour at SAS Online has always been in providing the most cost effective solution for our customers. With the launch of WealthForce, traders and investors can mutually benefit from the website as traders can now trade through SAS Online and investors can invest through WealthForce. Trusted by over 10000 traders in more than 540 cities in India, we are committed to focus on our clients’ satisfaction by providing them safe, secure and guided transaction options. This innovative venture will significantly benefit both traders and investors by the attention bestowed on their personalized financial needs.”

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Started on April 2013 with a team of only 3 people, SAS Online is leading the Online Deep Discount Broking space in India. The company charges its clients significantly lower fees than offered by traditional brokerage firms, without compromising on service. Every aspect is online and services are rendered from its centralized support centre.

As a venture started “By Traders for Traders” the company truly make client’s money count! Now a trader can trade at Rs 9 per trade or enjoy unlimited trading at 999 per month. There are no account minimums or hidden costs, thus giving traders a hassle free trading experience.

A very young, dynamic and innovative team runs SAS Online. The company has 10000+ clients spread across 540+ cities in the country and currently doing 5200+ cr daily turnover on the exchanges.


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